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10 Smart Ways to Keep Up With Google
3 Apr 2017

10 Smart Ways to Keep Up With Google

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10 Smart Ways to Keep Up With Google

1) Invest in a link building strategy that can scale.

Inbound links pointing toward your website give it massive levels of authority in search engines, so link building is still an integral part of your inbound marketing strategy. Fisher says that, in order for link building to be successful, you need several elements: link goals, a strategic approach to achieving them, tactical initiatives, and metrics to track. Link building takes a long time to show results, so there is usually a significant time gap between when you start experimenting and conducting initiatives and when you see the benefits of your efforts.

For that reason, SEO marketers need to balance their efforts between long-term investments and short-term hacks so you’re constantly generating links while investing in the future health of your site’s inbound link generation. You’ll want to make sure that these approaches are white hat link building tactics that offer a benefit to your site and sites linking to you, and not spammy tactics that can hurt your site.

10 Smart Ways to Keep Up With Google in 2017

Long-term investments have high upfront costs and are slower to return on their investment, but they earn links while you sleep and don’t put you at risk of any spammy behaviors. These tactics primarily consist of publishing high-quality content and promoting it in hopes that other sites will link to it. Short-term hacks can show results more quickly, but these strategies can sometimes be viewed as spammy. Such tactics include guest posting and sponsored content.

With a balance of long-term and short-term strategies, you’ll be able to ensure your domain’s authority immediately while you work to build up your blog to the point where it is newsworthy and linked to organically.

2)Hack Your Shopping with Shared Lists.

This is arguably one of the most potent use of Google Keep. Families can use shared Keep notes for running grocery shopping.

Here are three ideas:

  • Pick something up when you are returning from office and tick it off. As the update is synced to all the collaborators in the family, they have one less thing to shop for.
  • Take on the bewildering aisles and mazes of a superstore by splitting up and checking things off on a Keep note. It can be a huge timesaver when you are rushed and the shopping isn’t a joy.
  • It is easy to drag and drop to re-order the checkboxes on a Keep note. Someone can re-order the priority of an item on the collaborative list for immediate attention.

You can also set a location reminder for a place and it will automatically pop the list up as a notification as you walk into the store. Of course, this might not work at every place in the world and location reminders can be a serious battery drain!

3) Increase searcher engagement with your content.

With the introduction of RankBrain, Google’s new machine-learning algorithm that helps determine search engine rankings, how the searcher interacts with Google is now being weighed as one of hundreds of ranking signals. While Google is still figuring out how RankBrain operates themselves, but metrics such as clickthrough rate and time on-page already contribute to how high (or low) your site ranks in Google.

Here are strategies to think about in order to amp up your site if RankBrain starts to play a greater role in SEO:

  • Think about all of the questions your audience is searching for answers to, and not just individual keywords.
  • Prioritize user experience and consider amplifying or redesigning your website so that it answers multiple search queries and visitors will stay on your site for longer.
  • Design your website so that it delivers content quickly and beautifully across multiple devices.
  • Remove features like pop-up ads that discourage users from reading or returning to your page.
  • Most importantly, invest time and resources in publishing authoritative, comprehensive content that your audience will read and share again and again.

4)Focus with an Anti-Distraction List.

We live in the age of productivity. We are also living in an age of endless distractions. An oft-quoted study on the cost of interrupted work (PDF) suggests that we need an average of 25 minutes to return to any task after a distraction. While there are many strategies to deal with workplace interruptions, Google Keep can be a simple device to handle the small stuff that calls for our partial attention.

For instance, establish a rule to offload any random thought or question to Google Keep that attacks your mind while working. Form a “Fire-Forget-Delete” mini-habit to shoot off your random musings.

“When is the TV show tomorrow?”

“How much should I budget for the trip?”

“What was the name of the manager in XYZ Inc.?”

Instead of searching for the answers right away, you can come back to them when you take a break. Try the always-in-top Panel View for Keep Chrome extension to send off these quick notes.

5) choose the right tools, carefully

RSS vs social media is now the big debate when it comes to content discovery. I value social media but there really is no question if you want to be an efficient and powerful hunter gatherer. You absolutely have to have your own plan based on RSS feeds. Your networks are invaluable and will frequently find great stuff but your need to take control of your own destiny and not rely on the efforts of others.

Begin by grabbing yourself an RSS feed reader that feels right for you.

Just search for ‘Google Reader Alternatives’ and you’ll see that you there is no shortage of options. Many are cloud based systems that sync all of your devices. Most have some degree of social media integration so that they will highlight trending posts and facilitate your own sharing. Feedly has become the most popular RSS feed reader available in browser and as an app that shows you the popularity of blog articles in the categories that you select as being relevant to you (say Marketing, Tech, Social Media).

The search function is important and its quality varies widely so conduct some sample searches early on. Some readers like Flip board are ‘magazine’-like when it comes to displaying content while others are more austere (or efficient, depending on how you look at things). Most are either free or they have a free trial option so just test drive a few and see what works best for you.

10 Smart Ways to Keep Up With Google in 2017

6)Social Media (Twitter, Facebook, social-network-of-the-month)

This may seem kind of odd that I have a separate category for social networking, but to me, this is one of the best ways to stay on top of trends. At first glance, Twitter might seem useless because who cares what you are doing and why should you care what others are doing, but it’s a rare known fact that you don’t have to use Twitter in the traditional sense (actually I think it is rarely used for this purpose). Anyone can sign up for Twitter and follow whoever they like without sending out one single Tweet. The beauty of this is that all of the gurus and companies are Tweeting, and what they Tweet is usually links to their blog posts (before they hit the feed readers) and links to other peoples blog posts that they have found interesting. Also everyone broadcasts their Twitter handle to the nth degree, so it’s easy to find interesting people on Twitter and they will be happy to have you follow them. Here are a few to get you started:

Scott Guthrie (@ScottGu), Scott Allen (@OdeToCode) –.NET Gurus
Josh Bloch (@JoshBloch) – Java Collections Framework
Kent Beck (@KentBeck) – Creator of TDD, XP, and founder of JUnit
James Duncan Davidson (@duncan) – Founder of Tomcat & Ant
Martin Fowler (@martinfowler) – Software Development Methodologies
@BillGates – Can you guess this one?
If you think about it, this is like tapping into the mind of a great programmer or being a fly on the wall of a big corporation preparing their latest release and accompanying press documents because you get the latest information first. To make this even more powerful, you can download an aggregator like TweetDeck and organize those that you follow into their respective categories so you can pick and choose what to read and when. The power of this is incredible and if you haven’t at least explored this for a week or so, I urge you to do it…now! Of course Twitter is not the only one, so try out several and find out which one works best for you.

7)Web Media (Blogs, Podcasts, Forums)

The first place I turned in my quest to get up to date was, of course, Google. Searching is an excellent resource, but it doesn’t always return the newest results. A great new feature Google added recently was its sidebar where you can click “More Search Tools” and limit your results to a time period. This can help to make sure you aren’t reading an article that is 3 years old (and at this point, likely useless). This of course leads to forums and blogs about the topics you searched on.

In doing this, you start to see who the experts are because they are usually the ones designing the new stuff and writing about it whenever they can (who wouldn’t want to publicize their work). Once you find some interesting authors and/or sites, you can add them to your favorite feed readers (mine is Google Reader) so that you can keep up with their latest posts (and see a history of works). One feature that I like in Google Reader (others may also have this) is the ability to add bundles which are predefined groups of popular blogs that relate to a category. So you can find “ASP.NET” and with one click it will automatically subscribe you to the best of the best ASP.NET blogs (at least according to Google). This is a great way to quickly learn about new authors. Also remember to read the whole page not just the article. Most blogs have great comments and links to their favorite blogs so you can add to you blog-folio quickly and efficiently.

Other great web media are Podcasts and Forums. Many of the bloggers you have come to know and love either Podcast individually or with other bloggers on specific topics or on a variety of latest trends. It might take some time to find a Podcast that updates regularly and addresses your needs, but they are out there. And then when you have a specific question or need to get an experts opinion, turn to a Forum site like Stack Overflow where someone has either already asked your question, or will benefit from you asking it.

8) Broken Link Building
Even good, well-maintained websites suffer from “linkrot.” Links lead to a location on the internet, but since websites move their content around, eventually, some links will lead to empty locations. Users arrive looking for a resource and find a vacant lot.
Broken link building fixes this and gets you links. It relies on finding broken links, identifying the content they refer to, and then offering the referring site the chance to refer out to some new, unbroken content – yours.
Everyone wins: website visitors see more up-to-date, useful content and fewer 404s; sites don’t have a whole bunch of broken links; and you get a high-quality backlink. For marketers, this is an effective way to get two birds with one stone: you get a blog post built around the right keywords, and, unlike a guest post, you get to keep it. So if anyone uses it as a resource, those links come straight back to you. But you get link juice up front, too.
How do you do it?
Start by identifying a site that you’d like a backlink from. If you have keywords figured out, search for them and identify sites that rank for them. Then check out those sites in Ahrefs and identify a broken link.
Use the Broken function in Site Explorer to identify backlinks that aren’t working. Let’s look at Copyblogger, a copywriting blog. Remember to check under outgoing links or you’ll get broken backlinks that lead to Copyblogger, not from it.

Make sure they’re dofollow links, which should link to useful content. Select Dofollow from the dropdown under Broken Links, and you get a very different view.


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