1. WHICH OF THESE IS NOT AN ADVERTISING TERM RELATED TO SEM

2. SEM STANDS FOR?

3. ROI STAND FOR?

4. CPA IS?

5. CPM STAND FOR

6. SEM/SEARCH ADs ARE SHOWN AT?

7. HOW GOOGLE DECIDES WHICH AD IS SHOWN WHERE?

8. A/B TESTING IS?

9. HOW MANY TYPES OF KEYWORDS ARE THERE IN SEM

10. WHAT SHOULD BE THERE IN HEADLINE