SEO Institute in Jaipur – Search Engine Optimization
Search engine optimization (SEO) is simply the process of obtaining website visitors (or traffic) from “free” or “organic” search results in search engines like Google or Bing. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. We call these organic results, because they are free and not driven by paid advertisements.
An Introduction to SEO-Search Engine Optimization
Search engine optimization (SEO) term stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.Search engine optimization helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of organic results returned by a given search engine.
There are two major types of search engine optimization, white hat search engine optimization (the ‘good’ kind), and black hat (the ‘not so good’ kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision.
Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
There are a number of SEO activities which can help contribute to the improvement of the organic search engine rankings of a website. These activities include, but are not limited to, on-page (or on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.
SEO affect the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search news search and industry-specific vertical search engines.
Here is Google’s definition of SEO:
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any webpage, but you may not be making the most out of them.
Notice how Google states they are small modifications? There are lots of small changes you can
make to your website or blog that will have positive results on ranking. It’s the process of making changes together, in a planned and methodical manner, that drives big results.
Search engine optimization helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of organic results returned by a given search engine.
Why Your Website or Blog Needs Search Engine Optimization
The majority of web traffic is driven by the major search engines like Google or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose.
Free and Unlimited Leads
The cost of advertising on various online and offline media like newspapers, television and banner ads can cost more than a few thousand dollars per day. Search Engine Optimization (SEO), can connect your website to your customers for free! The best part is, there is no limit to the amount of online traffic you can get to your website,
With mass media like newspapers or television, your advertisements appear to everyone, regardless of whether they are interested in your products and services or not. The nature of SEO allows you to target the specific audience that is looking for your products and services. Your website will only appear to online users who have searched for the keywords and phrases you have optimized for, reducing wasted leads.
Example: If you own a flower shop that does delivery, you should optimize for keywords such as “Flowers Delivery in Jaipur” or “Buy Flowers Online” so that your website will only appear if online users search for these keywords and phrases.
Unlike paid advertising where there is a time limit, SEO works for you 24 hours and 7 days a week for free! As long as the Internet is still running and there are search engines discovering your website, there really is no better online marketing tool!
Visibility & Brand Awareness
Top position rankings result in visibility and significant impressions for the users. Also, being on the first page of Search Engine results for the related keywords of your business instills trust as users generally perceived results on the first page of Search Engine as more trustworthy.
Best Return on Investment
SEO reaches out to the users who are actually searching for your related products and services online. It is an inbound marketing strategy that allows you to market yourself when users are searching for a business like yours. With, half of the battle is won before it even starts. Businesses do not need to convince the user of your products and services, you just need to convince them that you are the right business for them to purchase from.
Search engines are powerful because they provide targeted traffic unlike social media marketing. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. EIIM SEO Institute in Jaipur helps you to compete online and to obtain traffic.
Search Engine Optimization is More Then SEO Factors and Algorithms
An SEO factor is something that influences where a website or piece of content will rank in a given search engine.
A single, stand alone SEO factor will not produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces tangible and long-term results. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. This is because Google (for example) has over 200 SEO factors and over 10,000 sub-signals for ranking. That is a lot of information to digest and remember. But guess what? You don’t have to remember or even know all of the factors that influence search engine optimization.
You just need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place.
Search Engine Optimization is Easy to Understand
Search engine optimization is a long phrase and it can feel very intimidating. We understand it can seem tough, but it doesn’t have to be. SEO is not simple and it is not easy. It is part art, part science, and part instinct. But know this – once you get it, you get it and it becomes common sense.
We believe that everyone can learn search engine optimization. With enough time and effort, SEO can be learned and mastered by virtually anyone. The question is not if you can learn SEO. The question is do you want to learn it?
If you have a website or blog, then you should know about search engine optimization and how you can use it to increase your site’s traffic
Want to Improve Your SEO?
There are a two main routes you can take to improve the SEO of your website or blog. You can hire a professional consultant or you can learn SEO and perform your own optimization
If you’d like to go the Do it yourself SEO route, we have a great course waiting for you. EIIM Institute the best SEO Institute in Jaipur, offers Digital Marketing course which is a perfect fit for MBAs, small business owners, and experienced marketers. Whether you’re just starting out or you’ve been working with marketing for years, you’ll find this course helpful. You’ll learn what Digital Marketing is and how you can create an actionable plan for Digital Marketing. The course will help you build a solid Digital Marketing foundation for your website.
SEO Institute in Jaipur
EIIM is considered to be the best SEO Institute in Jaipur – Join EIIM Today & Learn Search Engine Optimization with free website development in Jaipur.
- For details of the Digital Marketing Courses in jaipur by EIIM SEO Institute call at 9358603878 or Visit EIIM Digital Marketing Institute in Jaipur , for career counselling at 702, 7th Floor, Balaji Tower, Near Radisson Blu, Durgapura, Tonk Road, Jaipur-302018