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SEO – Search Engine Optimization Training

SEO Training in Jaipur 

EIIM provides SEO Training in Jaipur with website development trainingSearch engine optimization (SEO)  stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

There are two major types of search engine optimization, white hat search engine optimization (the ‘good’ kind), and black hat (the ‘not so good’ kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision.

SEO Training in Jaipur

SEO Training in Jaipur

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

There are a number of SEO services which can help contribute to the improvement of the organic search engine rankings of a website. These services include, but are not limited to, on-page (or on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.

Search engine optimization  is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.  SEO may target different kinds of search, including image search, local search, video search, academic search news search and industry-specific vertical search engines.

On the surface, search engine optimization is a good way of marketing a website; after all, who doesn’t like free traffic. Unfortunately, that kind of approach to SEO is exactly how many individuals and companies invest thousands of dollars into SEO campaigns without useful results.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search, Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies

An Introduction to SEO-Search Engine Optimization

Search engine optimization (SEO for short) is simply the process of obtaining website visitors (or traffic) from “free” or “organic” search results in search engines like Google or Bing.

All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. We call these organic results, because they are free and not driven by paid advertiseme nts.

Search engine optimization helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of organic results returned by a given search engine.

Here is Google’s definition of SEO:

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any webpage, but you may not be making the most out of them.

Notice how Google states they are small modifications? There are lots of small changes you can make to your website or blog that will have positive results on ranking. It’s the process of making changes together, in a planned and methodical manner, that drives big results SEO Training in Jaipur.

Imagine search engine like being a big marketplace, and the internet user who uses the search engine is like the guy walking into the marketplace and looking for what he wants. However, display ads are like door-to-door salespeople knocking at different doors to try to sell something. The buyers are not interested, and they did not welcome the salesman.

Buyer intent is clearly expressed in search engines compared to any other digital medium. That’s why SEO and SEM are one of the most essential components of digital marketing.

Marketer’s Approach: You want high rankings but getting to the top in Search Engines is not about trying to trick the search engines. You get good rankings by building a quality site and good user experience, not by using tricks. Focus on quality and the rankings will follow. It works the same way in business: If you focus on the money you’ll probably make less money. But if you focus on creating a great customer experience then the money will follow.

 

Your motivation – you want high rankings.

You want high rankings so that visitors will come to your site, subscribe to your newsletter, buy your products and hire you as their coach. But search engines control your rankings! So, in order to get high rankings, you need to do the things that search engines consider important. You need to appeal to the search engine motivation.

Search engine motivation – to have lots of people use the search engine.

Search engines such as Google and Yahoo want a lot of people to utilize their services so search engines can make money. So, they need searchers. But, in order to attract searchers, they need to appeal to the searchers’ motivation.

Searchers’ motivation – relevant results, fast.

Searchers are on a quest for something when they go to a search engine – information, product, fun, whatever. They want answers fast too. Waiting even five extra seconds for a page to load will result in people giving up, and moving on.

 

So what does this tell us?

That in order for you to get high rankings, you need to create a website that appeals to the motivation of searchers. That is, a website that provides highly relevant, and Quality results,  and can do it quickly.

And that’s the rule of thumb: In order to get high rankings, you need to do things that help people get relevant and quality results fast.

Search Engines Approach: Google has the lion’s share of the search engine market. Google wants to list the best sites first, because if Google returns bad sites then people will start using Yahoo or Bing instead. Ideally, Google would want to review each and every page on the internet manually and rank them on the search engine result pages, for every keyword, based on the quality and relevancy.

But the internet is too large, and there are hundreds of millions of pages. So they have built an algorithm that automates this process. The algorithm checks each page for quality and relevancy and then ranks it accordingly. The algorithm is the core of the search engine. For Google’s algorithm to decide which pages are useful and which pages are not, they need signals. What signals? Quality and Relevancy signals!

Quality: If you are searching for “top 10 laptops” and if there are 50 websites who have written articles about top laptops in the market, you would want the highest quality result to appear on the top. You might not want to read lower quality articles.

Relevancy: If you are searching for “top 10 laptops” and if the search engine shows results for “top 10 mobile phones”, the result will not be useful for you even if the page about the top 10 mobile phones is of superb quality. It is not relevant to you and hence not useful to you.

Who sends those signals? Your website users and you, the website owner

Website User Signals – Search engines track user behavior on a site to try to find out the quality and the relevance of the website and the pages inside it.

  • Off-Page SEO- The page is considered an authority about its topic/ Getting links to your pages from other sites, especially from pages similar in content / If a user finds an article useful and relevant, he will share it on social media.(Social Signals) / He may link to the article from his blog or a discussion forum. (Backlinks) / Giving Reviews or writing something about your websites.
  • Visit your website through links- Click on your Ads/links as SEM, Display ads, SMO, SMM, Blogs etc.
  • Good CTR- Ratio between Impression and Clicks
  • Low bounce rate- Visitor doesn’t hit the back button on the browser after clicking on your link in SERP
  • Page loading speed- Visitor doesn’t close the tab as site load fast.
  • UXD- Visitor spends a lot of time on your website as it provides good user experience
  • Page views- Visitor spends lot of time visiting several page of website as there is good & useful content.
  • Time spent on site- Visitor spends a lot of time on the page reading the article.
  • Navigational Search- It happens when there is good physical branding of your website/product.

 

 

Webmaster Signals (On-Page SEO and using Webmaster tools)

Google also wants signals from webmasters (website owners) about the type of content that is available on our websites. These signals are predominantly relevancy signals than quality signals. Because every webmaster would claim that their content is of the best quality!

Webmaster Signals: (See On Page SEO Notes)

Notes- Search Engine checks itself

  • The page is relevant to the terms being searched for
  • The page has been around for a while
  • The page is part of a site with lots of information
  • The page isn’t filled with a cheap list of keywords

 

So, What Search Engines Are Looking For

  • Content:Websites with good content, easy-to-access content, and large amounts of content get higher search rankings than websites with less, poor or hard-to-find content.
  • Popularity:Websites with lots of links to it are more valuable than a similar website with fewer links to it. And links from relevant websites that also have high rankings results in more popularity.
  • Accessibility:Websites that are easy for people to get to, load up fast, and are easy-to-use are better than ones that are inaccessible, slow and confusing.
  • Authority:Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available?
  • User Experience:How does the site look? Is it easy to navigate around? Does it look safe? Does it have a low bounce rate?

What Search Engines Are NOT Looking For

  • Keyword Stuffing:Overuse of keywords on your pages.
  • Purchased Links:Buying links will get you nowhere when it comes to SEO, so be warned.
  • Poor User Experience:Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they’re looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it’s 80 percent or higher and you have content on your website, something is wrong.

 Search Engine Optimization is More Then SEO Factors and Algorithms

An SEO factor is something that influences where a website or piece of content will rank in a given search engine.

No single, standalone SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces tangible and long-term results.

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. This is because Google (for example) has over 200 SEO factors and over 10,000 sub-signals for ranking. That is a lot of information to digest and remember. But guess what? You don’t have to remember or even know all of the factors that influence search engine optimization.

You just need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place.

The majority of web traffic is driven by the major search engines like Google or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose.

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. You need solid SEO to compete online and to obtain traffic. Period.

We’ve had companies show a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website.

Why Your Website or Blog Needs Search Engine Optimization

The majority of web traffic is driven by the major search engines like Google or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose.

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. You need solid SEO to compete online and to obtain traffic. Period.

We’ve had companies show a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. SEO Training in Jaipur.

Free and Unlimited Leads
       The cost of advertising on various online and offline media like newspapers, television and banner ads can cost more than a few thousand dollars per day. Search Engine Optimization (SEO), can connect your website to your customers for free! The best part is, there is no limit to the amount of online traffic you can get to your website,

Targeted Audience
       With mass media like newspapers or television, your advertisements appear to everyone, regardless of whether they are interested in your products and services or not. The nature of SEO allows you to target the specific audience that is looking for your products and services. Your website will only appear to online users who have searched for the keywords and phrases you have optimized for, reducing wasted leads.

Example: If you own a flower shop that does delivery, you should optimize for keywords such as “Flowers Delivery Malaysia” or “Buy Flowers Online” so that your website will only appear if online users search for these keywords and phrases.

24/7 Exposure
       Unlike paid advertising where there is a time limit, SEO works for you 24 hours and 7 days a week for free! As long as the Internet is still running and there are search engines discovering your website, there really is no better online marketing tool!

Visibility & Brand Awareness
      Top position rankings result in visibility and significant impressions for the users. Also, being on the first page of Search Engine results for the related keywords of your business instills trust as users generally perceived results on the first page of Search Engine as more trustworthy.

Best Return on Investment
      SEO reaches out to the users who are actually searching for your related products and services online. It is an inbound marketing strategy that allows you to market yourself when users are searching for a business like yours. With SEO training in Jaipur, half of the battle is won before it even starts. Businesses do not need to convince the user of your products and services, you just need to convince them that you are the right business for them to purchase from.

Search Engine Optimization is Easy to Learn

Search engine optimization is a long phrase and it can feel very intimidating. We understand it can seem tough, but it doesn’t have to be. SEO is not simple and it is not easy. It is part art, part science, and part instinct. But know this – once you get it, you get it and it becomes common sense.

We believe that everyone can learn search engine optimization. With enough time and effort, SEO can be learned and mastered by virtually anyone. The question is not if you can learn SEO training in Jaipur. The question is do you want to learn it?

If you have a website or blog, then you should know about search engine optimization and how you can use it to increase your site’s traffic. SEO Training in Jaipur

Want to Improve Your SEO?

There are a two main routes you can take to improve the SEO of your website or blog. You can hire a professional consultant or you can learn SEO and perform your own optimization.

If you’d like to go the Do it yourself SEO route, we have a great course waiting for you. EIIM Institute the best SEO training in Jaipur, offers Digital Marketing course which is a perfect fit for MBAs, small business owners, and experienced marketers. Whether you’re just starting out or you’ve been working with marketing for years, you’ll find this course helpful. You’ll learn what Digital Marketing is and how you can create an actionable plan for Digital Marketing. The course will help you build a solid Digital Marketing foundation for your website. SEO Training in Jaipur

SEO Training in Jaipur

Best SEO training in Jaipur – Join EIIM Today & Learn Search Engine Optimization with free website development in Jaipur.

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