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Corporate communication Programme
Corporate communication Programme means sharing of information within a business. Corporate communication elements of a corporation. To facilitate corporate communication, a business manager will usually need to have or develop considerable interpersonal skills – such as effective speaking, writing and listening – in order to best assist information sharing within their department. Also called organizational communication.
Corporate communication Programme is a set of activities involved in managing and arranging all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization. Corporate Communication focuses on how organizations handle their internal and external communications amid the complexities of the modern world.
WHAT IS CORPORATE COMMUNICATION?
The mission of the specialization in Corporate Communication Programme is inspired by the belief that sustainable communication is essential for healthy organizations. This sustainability needs to be established within a context that is characterized by two fields of tension. Firstly, there is the tension between the organization and its environment (e.g. issues of positioning, reputation and strategy). Secondly, there is the tension of keeping things running smoothly within an organization where a broad range of interests are at stake (e.g. those of employees, different departments and locations).
Concepts such as identity, trust, image and reputation play a central role in corporate communication. Organizations want to establish a positive image in the eyes of key stakeholders, and to be seen as a trusted and informed partner in public affairs. While measures such as public image campaigns, a clear and appropriate visual identity, and a code of conduct for personnel can help achieve this, these various aspects of image have to constantly be brought into line with an organization’s overall identity. Working on identity is therefore a complicated and energy-intensive process.
Within organizations, it is important to consider how employees work together, whether or not they exchange information, their perceptions and attitudes, their satisfaction with relationships in the organization and the meaning they attach to the work they do. This means considering aspects such as identification, compliance and well-being. In this light, internal communication is so much more than simply providing information.
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