Search Engine Marketing – SEM Course in Jaipur
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.
Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.
In SEO and SEM terms, rank (or ranking) refers to where a Web site or Web page is ranked within search engine results. For example, if your Web site is about microphones, when a person queries “microphones” in a search engine, your ranking indicates where in the search results your Web page.
In some contexts, the term SEM is used exclusively to mean pay per click advertising, particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.
SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
In Web analytics, the study of the impact of a Web site on its users, basic metrics is the term used to refer to the data in analytics programs that will give you an indication of who your site traffic is and where they are visiting from. Traffic sources metrics consists of the following data:
SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.
Direct Traffic: all those people showing up to your Web site by typing in the URL of your Web site coming or from a bookmark.
Search Engine Marketing – SEM Course in Jaipur
EIIM is the Best PPC training Institute in Jaipur SEM – Join & Learn SEM Course in Jaipur with expertise
What is included in this Module
Lesson 1 – Introduction to Search Engine Marketing and PPC
It is the only SEM Course in Jaipur of its kind which include 10 sub modules which starts from Difference between SEO and SEM. Benefits of SEM and when to use it.
Lesson 2 – Introduction to Google AdWords
This lesson gives you the right mindset to become an AdWords Expert. Process of SEM, Ad Rank, Bidding, Ad Quality, Lending page, How an Adwords account is structured.
Lesson 3 – Keyword Research and AdWords Keyword Types
In this lesson we will learn about the mindset behind keyword research and also the different tools and methods you can use to do keyword research. AdWords has 4 different types of keywords namely: Broad match keywords, phrase match keywords, exact match keywords and broad match modifiers. We will learn about these keyword types and understand how it affects the campaign performance.
Lesson 5 – Adwords Account & Creating Your First Campaign
In this lesson we will learn how to create an Adwords campaign. I will take you through the process step by step and show you the different steps involved in creating the campaign. We will discuss about different parts and strategy of AdWords SEM campaigns including, bidding strategies, targeting options, daily budget and ad copy writing etc.
Lesson 6 – Landing Pages and Conversion Tracking
In this lesson we will discuss about what should happen after people click on your ads. Unless you have high converting landing pages and track your conversions, you will not be able to get a ROI from Adwords. This lesson is less about Adwords and more about what needs to be there beyond Adwords to make your campaigns work.
Lesson 8 – Ad Extensions
This lesson will be fully about Ad Extensions. There are many extensions for the ads such as: Sitelinks extensions, Location extensions, Call extensions, App extensions, Review extensions, Callout extensions, structured snippet extensions, Price extensions & Automated extensions report.
Lesson 7 – Use of All Tabs
In this lesson we will learn to edit running campaign/ad group/ad copy, and adding new ad groups/ads.
Lesson 9 –Reporting and Analysis
Search term report is one of the most powerful reports in the entire Adwords interface because it shows you exactly what people are searching for, how ads are performing, analysing and take corrective action.
Lesson 10 – Conclusion
Adwords is an ocean. 80% of Google’s revenue comes from Adwords, and over-time they have made it one of the most complex advertising systems. We will try to discuss all the major aspects of SEM. We will also discuss about how to complete the Google AdWords exam and get you certified by Google.
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