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Re-Marketing

Remarketing Course in Jaipur

Remarketing Course in Jaipur

Remarketing Course in Jaipur

What is Remarketing?

Remarketing is the process of serving targeted ads to people who have already visited or take any action on your website. Remarketing can be used to promote a specific product or offer or to achieve a certain conversion goal such as lead generation. In eCommerce, for example, remarketing ads can be used to recover abandoned carts, by displaying the product the user added to the cart but left the site without purchasing.

Remarketing is also known as Retargeting.

Different Types of Remarketing

Social Media Retargeting: You can use LinkedIn, Facebook and Pinterest remarketing to serve ads to people who have visited your website while they browse those social media channels and partner websites.

Video Retargeting: (Google Ads): Your ads are shown as pre-roll video ads on YouTube and other Google display partners to people that have previously visited your site.

Email Retargeting: With both social media marketing and Google Adwords remarketing, you can upload lists of Emails that your customers have given you. When those people are signed into Google with that specific email account, you can show them ads across different websites or on that social platform.

Search Retargeting (Google Ads): Your ads are shown at the top of the search engine results when someone who has already visited your site searches for specific terms or services.

Dynamic Retargeting (Google Ads): Dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed on your website or app.

Display Retargeting (Google Ads): Your ads are shown as display ads on other websites within the Google display ad network.

 

Benefits of Retargeting

  1. Remain connected to your audience
  2. More conversions
  3. Improves relevancy of ads
  4. Get conversions for free
  5. Niche targeting options
  6. Highly targeted ad text
  7. Improving brand recall

 

Remarketing Course in Jaipur

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