Google Analytics is a fermium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from IOS and Android Apps.
Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.
Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Have you been curious which of your online marketing campaigns (anything from local search to social media marketing) are the most successful in terms of bringing traffic and conversions to your website? Then it’s time to look at your advanced segments.
Google Analytics Course in Jaipur
If there is one (or more) pieces of data you want to see at a glance every time you login to your analytics, be sure to set it up in the Dashboards area. You can create multiple dashboards, each of which can contain multiple widgets. To create a new dashboard, simply go under Dashboards in the menu bar of your analytics and then select New Dashboard. Then add your widgets. You can choose from widgets that show you one particular metric, a pie chart comparing metrics, a timeline of one to two metrics, or a table showing a dimension with two specific metrics. Each type of widget can also be filtered.
To create an advanced segment, click on the Advanced Segments dropdown and then the New Custom Segment. If you wanted to track traffic from local search directories, then call your custom segment Local Search Profiles and start entering the sites you have profiles on such as maps.google.com/maps/ for Google Places and yelp.com for your Yelp listing.
Google Analytics Course Cohort analysis feature helps understand the behavior of component groups of users apart from your user population. It is very much beneficial to marketers and analysts for successful implementation of Marketing Strategy
Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site’s transactions, revenue, and many other commerce-related metrics.
On September 29, 2011, Google Analytics launched Real Time analytics. Clarification needed
Google Analytics Course took the best features of their analytics program and made it even easier to use with new organization and visualization features. Here are nine awesome things you can do with Google Analytics 5 that will help you get the most out of your analytics information and use it to improve your website’s content, conversions, and user experience
A user can have 100 site profiles. Each profile generally corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million page views per month (roughly 2 page views per second) unless the site is linked to an AdWords campaign.
Google Analytics Course includes Google Website Optimizer, rebranded as Google Analytics Content Experiments.
