blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first). Until 2009, blogs were usually the work of a single individual citation needed, occasionally of a small group, and often covered a single subject. More recently, “multi-author blogs” (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other “micro blogging” systems helps integrate MABs and single-author blogs into societal new streams. Blog can also be used as a verb, meaning to maintain or add content to a blog.
On 16 February 2011, there were over 156 million public blogs in existence. On 20 February 2014, there were around 172 million Tumbler and 75.8 million Word Press blogs in existence worldwide. According to critics and other bloggers, Blogger is the most popular blogging service used today. However, Blogger does not offer public statistics. Technocratic has 1.3 million blogs as of February 22, 2014.
A Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author.
The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users. (Previously, a knowledge of such technologies as HTML and FTP had been required to publish content on the Web.
A slang term that describes the use of blogging to push an event or subject to mainstream news. A blog storm is when the blogosphere collectively writes thousands or more posts about a particular subject, topic or event, and as a result, the story is picked up by mainstream media and carried over to newspapers, television and radio.
An online marketing term applied to a system that utilizes blogs and pings (short for pingback) to deliver content and /or sites for indexing in search engines with the ultimate aim of profit. Also called blog ping.
A majority are interactive, allowing visitors to leave comments and even message each other via GUI widgets on the blogs, and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of social networking service. Indeed, bloggers do not only produce content to post on their blogs, but also build social relations with their readers and other bloggers. However, there are high-readership blogs which do not allow comments.
Blogs are typically written in chronological order and displayed in reverse chronological order to the reader. Online media, such as discussion forums and email lists are also considered to be predecessors to the blog.
Many blogs provide commentary on a particular subject; others function as more personal online diaries; others function more as online brand advertising of a particular individual or company. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important contribution to the popularity of many blogs. Most blogs are primarily textual, although some focus on art (art blogs), photographs (photo blogs), videos (video blogs or “vlogs”), music (MP3 blogs), and audio (podcasts). Micro blogging is another type of blogging, featuring very short posts. In education, blogs can be used as instructional resources. These blogs are referred to as edibles.
A slang term used to describe a blog that is created only to handle a business public relations crisis. Crisis blogs enable a company to immediately respond to an allegation or rumor.