Useful online tools

Useful online tools that will help you know each and every detail of any website. Let’s get started.

just-ping.com— Use Just Ping to determine if a particular website or blog is accessible from other countries. Unlike other online ping services that have service in a couple of locations, Just Ping has 30 monitoring stations across the world including Turkey, Egypt, and China. If the ping results say 100% Packet Loss, most likely the site is inaccessible from that region. It is a very useful online tool for a digital marketing expert.
who.is— If you like to know the contact address, email, and phone number of the website owner, this free whois lookup service will help. This is a universal lookup service meaning it can simultaneously query the whois database of all popular domain registrars. It is a very useful online tool for a digital marketing expert.
popuri.us— You can use popuri to estimate the relative popularity of a website on social sites like Twitter, Google+, and Facebook. It also displays the Google Pagerank of a website and the Web of Trust matrix.
myip.ms— MyIP.ms offers a comprehensive report of any website or I.P. Address. You get to know about the hosting provider, the physical location of a website, the IP Address change history of a website, and the DNS information. Netcraft also offers similar reports. It is a very useful online tool for a digital marketing expert.
ewhois.com— Whois, short for enhanced whois lookup, will help you determine other websites of someone. It looks at the whois details, the AdSense publisher ID, and the Google Analytics code of websites to figure out other web domains that may belong to the same owner.
builtwith.com— Use BuiltWith to know the technology stack of any website. It helps you figure out the mail service provider of a domain, the advertising partners, the tracking widgets that are installed on a website, and whether the site is using any CDN like Amazon S3 or Google Cloud.
semrush.com— If you wish to analyze your competitor’s website, this is a tool to go with. SEMrush will help you figure what organic keywords are people using to find a website, what is the site’s traffic and which are the competing websites.
www.whatsmydns.net— When you buy a new domain or switch from one host to another, the DNS records for the domain change and it may take a while to propagate these changes worldwide. WhatsMyDNS check your DNS records from various locations and it can check your domain’s A, CNAME, and MX records.
modern.ie— This online app will help test your website’s compatibility with various web browsers and detects coding errors that might cause problems. The site is integrated with BrowserStack so you can quickly know how your site looks on different devices and browsers.
developers.google.com/speed/pagespeed/insights/— Find the Page Speed score of any website on both desktop and mobile devices. The higher this number, the better. The Google tool also offers suggestions on how the score can be improved. other options website.grader.com and tools.pingdom.com
www.ctrlq.org/sandbox – The AdSense sandbox solve two problems – it shows the various advertisers that are targeting a website and it will also help you figure out if a particular web domain is banned in the AdSense network or not.
httparchive.org/websites.php — The HTTP Archive is a repository of all performance-related metrics for a website. It keeps a record of the size of pages, their average load time, and the number of failed requests (missing resources) over time. It is a very useful online tool for a digital marketing expert.
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Highlight what makes you unique
Free Delivery? Dazzling variety? Tell people! Showcase the products, services or offers that make you competitive.

Include prices, promotions and exclusives
People often use Google search to make a decision about something. Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so.

Empower customers to take action
Are you selling something? Tell people what they can buy. Are you offering a service? Tell people how to contact you. Calls to action such as purchase, call today, order, browse, sign up or get a quote make clear what the next steps are.

Include at least one of your keywords
Keywords in your ad text show your ad’s relevance to what people want. For example, if you’ve included digital cameras as a keyword, your ad headline could be “Buy Digital Cameras”.

Match your ad to your landing page
Have a look at the page that you’re linking to from your ad (the landing page), and make sure that the promotions or products in your ad are included there. People might leave your website if they don’t find what they expect.

Appeal to customers on mobile
People seeing your ads on mobile are more likely to want to know where you are, or to call you. Show your location and phone number with location extensions and call extensions. Also consider creating ads devoted to people on mobile devices, using the mobile version of your website as a landing page and offering specials suited to a mobile audience.

Experiment
Create three to four ads for each ad group, and use different messages for each to see which does the best. AdWords rotates ads automatically to show the best-performing ads more often.

Check for common ad text mistakes
In order to make sure all AdWords ads are high quality, every ad must meet high professional and editorial standards. That means no extra spaces, sTrAnGe CAPITALISATION or unclear URLs, to name a few.

Category: SEM / PPC

Useful online tools

Useful online tools

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