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19 Oct 2016

Common Misconceptions about Content Marketing and SEO

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Content Marketing Institute in Jaipur

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5 Content Marketing vs. SEO

Content Marketing and SEO

What is SEO?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.


Content Marketing Institute in Jaipur

What is Content marketing?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:
Expand their user base
Diversify their user base
Establish or Increase online sales
Increase brand awareness or credibility
Create an online community of users
Unlike other forms of online marketing, content marketing relies on intercepting an existing customer need, as opposed to creating demand for a new need. “The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show.
When businesses pursue content marketing, the main focus should be the needs of the customer.


Content Marketing Institute in Jaipur-and-seo-eiim-jaipur

Content Marketing vs. SEO

Content marketing and SEO do not compete with each other. Instead they are two parts of a more holistic marketing plan. Content marketing and SEO intertwine within this plan to drive success. You cannot have strong SEO without having some form of content marketing. And while you can write and publish content on the web, for you to be truly successful at content marketing you need to utilize SEO.
 A Deeper Look into Content Marketing
Content marketing is the process of creating focused and compelling content. This content is generated with purpose and it is focused on serving a specific target market.
Goals of Content Marketing
  • Brand awareness for an individual or company
  • Prospect nurturing
  • Lead generation and conversions / Revenue generation
Components of Content Marketing
  • Define objectives
  • Identify the target market and buyer personas
  • Create a strategy and plan
  • Create compelling and useful content, and Promote content
  • Define metrics and review available reporting
Content marketing focuses on the target audience, their needs, and the goal of building engagement.
A Deeper Look into SEO
SEO is an acronym for “search engine optimization. Practicing the best practices of SEO will help a website owner better position themselves in these search results and increase their visibility on the internet. SEO includes a large list of checks that are comprised of small modifications to process, content, code, and design. When performed individually, these changes might have a small and immaterial impact on search rankings. When combined together in a formal process, these changes will have have a large impact on a page or post’s placement in organic search results.
Goals of SEO
  • Discover the proper keywords that relate to a given target marketing or audience
  • Improve ranking of specific keywords in search engines
  • Drive visitor traffic to a website
  • Generate revenue
Components of SEO
  • Perform keyword research and define focused keywords
  • Establish a proper site structure by mapping focused keywords to content
  • Create compelling and useful content with Optimization of content for on-page SEO factors
  • Promote content via social media
  • Build internal links to focused content
SEO focuses on keywords, build visibility in search, and driving greater website traffic.
So Who Wins the Content Marketing vs. SEO Battle?
No one, because there is no battle. These two marketing tactics go together like you cannot have strong SEO without the creation of killer content. And you cannot reach the largest audience for your content marketing efforts if you don’t have solid SEO in place.



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