Position your business Start with the mind of prospect. Changing mind is an extremely difficult task. It is much easier to work with what’s already there. You will get the answer of “what position do we own? ” from the market, not from the marketing manager Don’t be narrow-minded look at the big picture, not […]
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Looking at a Decision From All Points of View ‘Six Thinking Hats’ is an powerful and important technique. It is used to look at decisions from a number of important perspectives. This forces you to move outside your habitual thinking style, and helps you to get a more rounded view of situation. This […]
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The 22 Immutable laws of Marketing – By Al Ries and Jack Trout Al Ries and Jack Trout the legendary marketing gurus put forward following 22 laws of marketing: It is better to be first than it is to be better. If you can’t be first in a category, set up a new category […]
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The book is the story of a person (the narrator and author) who has two fathers: the first was his biological father – the poor dad – and the other was the father of his childhood best friend, Mike – the rich dad. Both fathers taught the author how to achieve success but with […]
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Management One Minute Manager Who moved my cheese? The art of war – sun Tzu The Essential Drucker Cult-Arindam Choudhary Marketing & Branding Al rise & Jack Trout-Positioning, Marketing Warfare, 22 laws of Marketing, 22 laws of Branding Thorns to competition The Marketing Playbook by John Zagula Kellogg on marketing A to Z […]
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