Author: EIIM

On Page SEO

Key word search-Research desirable keywords and search
Keyword Theme – Match Website pages with bunch of Keywords
Create Pages (keyword in the Link)

On Page SEO

SEO friendly structure and responsive website
Focus Key word should be in SEO Title. make it in H1 and bold
If focus keyword contains stop words. This may or may not be wise depending on the circumstances.
The text should be more than or equal to the recommended minimum of 300 words.
Writing copy to appeal to both search engines and actual website visitors (content is king)
The keyword density must be more than 1%, and make it bold or italic
The focus keyword should appear in the first paragraph of the copy.
The Meta description should contain the focus keyword.
The specified meta description should be made more appealing (improves CTR -Offers)
The page title should have a nice length, between the 35 character minimum and the recommended 65 character maximum. Meta description should have 160.
Add at least an image
Images on the page should have alt attributes containing the focus keyword.
Important: The keyword should be the same one used in the url, seo title, meta description, and alt text.
If no links appear in the page, consider adding some as appropriate. (Interlinks -Use text links whenever possible (don’t overdo)
If the focus keyword does not appear in the URL for this page and you decide to rename the URL be sure to check the old URL 301 redirects to the new one! (take care of it when making url)
Use one focus keyword for one page only- Utilize descriptive title tags for each page
Outbound link(s) should be less then inbound links.
Local/Area text (Optional)

Additional

Manual Searching-Search and click, Visit many pages, Spend time on Websites

By EIIMBlog, Digital Marketing, SEOApril 23, 2021 No comments yet

Common Misconceptions About Content Marketing

Content Marketing vs. SEO

Content marketing and SEO do not compete with each other. Instead they are two parts of a more holistic marketing plan. Content marketing and SEO intertwine within this plan to drive success. You cannot have strong SEO without having some form of content marketing. And while you can write and publish content on the web, for you to be truly successful at content marketing you need to utilize SEO.

A Deeper Look into Content Marketing

Content marketing is the process of creating focused and compelling content. This content is generated with purpose and it is focused on serving a specific target market.

Goals of Content Marketing

Brand awareness for an individual or company
Prospect nurturing
Lead generation and conversions / Revenue generation

Components of Content Marketing

Define objectives
Identify the target market and buyer personas
Create a strategy and plan
Create compelling and useful content, and Promote content
Define metrics and review available reporting

Content marketing focuses on the target audience, their needs, and the goal of building engagement.

A Deeper Look into SEO

SEO is an acronym for “search engine optimization. Practicing the best practices of SEO will help a website owner better position themselves in these search results and increase their visibility on the internet. SEO includes a large list of checks that are comprised of small modifications to process, content, code, and design. When performed individually, these changes might have a small and immaterial impact on search rankings. When combined together in a formal process, these changes will have have a large impact on a page or post’s placement in organic search results.

Goals of SEO

Discover the proper keywords that relate to a given target marketing or audience
Improve ranking of specific keywords in search engines
Drive visitor traffic to a website
Generate revenue

Components of SEO

Perform keyword research and define focused keywords
Establish a proper site structure by mapping focused keywords to content
Create compelling and useful content with Optimization of content for on-page SEO factors
Promote content via social media
Build internal links to focused content

SEO focuses on keywords, build visibility in search, and driving greater website traffic.

So Who Wins the Content Marketing vs. SEO Battle?

No one, because there is no battle. These two marketing tactics go together like you cannot have strong SEO without the creation of killer content. And you cannot reach the largest audience for your content marketing efforts if you don’t have solid SEO in place.

By EIIMUncategorizedApril 8, 2021April 8, 2021 No comments yet

Web 2.0 Submission Sites List 2021

Web 2.0 Submission Sites List 2021: There are several ways to market your brand and program optimization is one such important and effective method. In SEO, you’ll do on-page activities to bring more traffic, and to support your on-page optimization, you would like to urge started with off-page techniques.

The sole purpose of doing numerous efforts both on the page and off the page is to urge more sales and better visibility in SERPs.

In an effort to try to off-page SEO for your site, you’ll choose different techniques, including advertisements submission, handout submission, blog commenting, web 2.0 submission sites list 2021, and lots more. during this post, we’ll consider how you’ll cash in on Dofollow web 2.0 sites for brand promotion.

WHAT IS WEB 2.0 SUBMISSION SITES LIST 2021?

Web 2.0 sites for SEO are effective for taking your site to the highest level within the program results pages. within the web 2.0 submission sites list 2021, you’ve got to share engaging content through blog sites.

In web 1.0, there are static internet pages thanks to which limited interaction between users and sites wont to happen. There were no thanks for posting comments and feedback on particular posts and pages. So, the demand for improved sites increased then web 2.0 websites are introduced on the web.

The second generation of websites also referred to as web 2.0 websites, feature dynamic pages. Now, users can contribute by making their pages and connecting with other users. Through Website 2.0 submission sites, you’ll submit articles, blog posts, videos, and pictures to make backlinks.

Your website ranking and traffic will surely be improved with the usage of those sites. Web 2.0 submission sites list include social networking websites, video sharing sites, blog submission sites, etc.

WHAT ARE THE BENEFITS OF USING WEB 2.0 SUBMISSION SITES LIST 2021?

You need to understand the subsequent things to urge started with these sites rightly.

Step 1- Select the websites from the high DA Web 2.0 submission sites to list 2021 provided by us.

Step 2- Create an account on the chosen web 2.0 sites. Avoid making quite one account on one website. If you employ only one site and make multiple accounts thereon that it’s considered as a spam activity, and you’ll be penalized for it.

Step 3- confirm you decide on a keyword-rich name. No, create an identical profile as your primary site.

Step 4- Create other pages like about us, contact us, etc.

Step 5- Publish SEO-friendly content on each page of your web 2.0 website to interact with your audience. it’s advisable for you to rent professional content writers who will write great content for publishing on these sites.

Step 6- confirm you employ appropriate multimedia contents like videos, images, and infographics, and lots more.

Step 7- Treat your web 2.0 websites as your primary website. so as words, the lookout for on-page SEO on these sites too.

Step 8- Start making natural backlinks to your website. But before you start with it, it’s important for you to make a strong network of do-follow web 2.0 sites by posting articles and blogs. When your content starts getting indexing and ranking, you’ll take care of the money factor.

S.No	Web 2.0 Submission Sites	D.A
1	findermaster.com	21
2	advertiseera.com	20
3	giganticlist.com	20
4	wallclassifieds.com	19
5	classifiedsfactor.com	17
6	rectanglead.com	13
7	h1ad.com	23
8	xing.com	92
9	wordpress.com	93
10	blogger.com	100
11	last.fm	92
12	livejournal.com	93
13	angelfire.lycos.com	93
14	weebly.com/in	93
15	.merchantcircle.com	72
16	tumblr.com	88
17	reddit.com	90
18	Scoop. it	92
19	mix.com	84
20	medium.com	96
21	instructables.com	93
22	storeboard.com/India	50
23	in.pinterest.com	94
24	couchsurfing.com	85
25	wikidot.com	83
26	kiwibox.com	67
27	webs.com	88
28	tripod.lycos.com	93
29	kiwibox.com	67
30	smore.com	77
31	jigsy.com	43
32	blogtalkradio.com	85
33	rebelmouse.com	86
34	typepad.com	77
35	blogs.opera.com/news	95
36	https://www..com	94
37	jimdo.com	67
38	evernote.com	91
39	hubpages.com	92
40	edublogs.org	72
41	us.webnode.com	51
42	blog.fc2.com	90
43	rediff.com	91
44	bravenet.com	79
45	diigo.com	89
46	zoho.com	87
47	marketingland.com	90
48	spruz.com	23
49	care2.com	88
50	travelblog.org	73
51	areavoices.com	67
52	doodlekit.com	45
53	yahoo.tumblr.com	82
54	moonfruit.com	61
55	redbubble.com	86
56	socialmediatoday.com	79
57	dzone.com	79
58	blog.co.uk	63
59	en.sitew.com	84
60	skyrock.com	92
61	webstarts.com	50
62	worldvillage.com	52
63	www.ucoz.com	92
64	Spark.adobe.com	96
65	Disqus.com	96
66	Hatenablog.com	93
67	Behance.net	93
68	Medium.com	93
69	Ucoz.com	92
70	Soup.io	91
71	Fancy.com	72
72	Ibegin.com	64
73	Youpals.com	41
74	Py.gl	14
75	Oyepin.com	81
76	Own-free-website.com	85
77	Livejournal.com	78
78	Webself.net	76
79	Wallinside.com	80
80	Apsense.com	80
81	Website.com	76
82	Migente.com	73
83	Doodlekit.com	69
84	Svbtle.com	67
85	Spruz.com	35
86	Giikers.com	39
87	Balpam.com	33
88	Kickofflab.com	14
89	Page.tl	28
90	Site123.com	55
91	Boomeon.com	57
92	Tidee.com	52
93	Sunzu.com	50
94	Im.creator.com	46
95	Samba.com	42
96	Join.olanda.com	42
97	Strikingly.co	15
98	Oxone.io	80
99	Facebook.com	75
100	Link.in	9

Join Us On Facebook Web 2.0 Submission Sites 2021

By EIIMDigital Marketing, Off Page SEOApril 8, 2021April 8, 2021 1 Comment

Article Submission Sites

Article Submission Sites List 2021

Article submission sites List 2021 is one among the foremost secure forms to form high-quality DoFollow backlinks resulting in your website or blog and to grow organic traffic from the search to your website or blog in 2021.

Are you trying to find an inventory of the simplest article submission sites list to point out your articles within the article directories and to create high domain authority and PageRank DoFollow backlinks from them in 2021?

If yes, this text will assist you to urge an inventory of free high domain and page authority DoFollow article submission sites to create high-quality backlinks and to extend the search ranking of your sites within the program results pages in 2021.

On these sites, you’ll get some quality backlinks resulting in your sites or blog quickly to enhance the organic traffic from search engines also as domain authority and PageRank of your website in 2021.

In this article, you’ll learn what article submission is and the way article submission sites can help SEO folks to face higher within the program results pages to spice up organic traffic in 2021. But before starting the article, I request you to read the entire article carefully.

What is Article Submission?

Article submission may be a process of submitting high-quality and unique content to the article directories to urge some high authority and PageRank backlinks from them. This method generally wont to build backlinks and to grow organic traffic.

Article submission is one of the simplest ways to create high-quality backlinks, pointing to your website or blog. Some article submission websites allow their users to publish unique and high-quality content with few backlinks as regard to their sites.

Article submission may be a part of off-page SEO, during which an SEO folk works to form quality backlinks pointing to their sites. By posting your articles to article directories, you’ll get some backlinks for your website or blog quickly.

Article submission sites list with high domain authority, page authority, and PageRank will assist you to rank higher in several search engines faster. they’re going to also assist you to increase the worth of domain authority and page rank of your website.

How to Do Article Submission?

While you’re getting to post your quality articles to article directories, do not forget to follow the terms & conditions and privacy & polity of the web site. There are too many points you’ve got to follow at the instant of submitting your content in them. a number of them are as:

Post unique and fresh content.
Follow the website’s guidelines.
Place a couple of backlinks within the post.
Choose the proper category and tags.
Write an SEO-Friendly page title and outline.
Use high-resolution graphics or images within the post.

What is the Importance of Article Submission?

Article submission sites list is one of the essential parts of the off-page SEO and link building method to form quality backlinks. It helps SEO folks to showcase their expert abilities and quality content on the web and to urge the backlinks as reference.

Using free Article submission sites list in 2021, you’ll give valuable data that will serve to extend trust from customers and further help to determine a reputation or brand online.

It also helps to enhance domain authority and PageRank by building acceptable backlinks pointing to your sites. it is also the safest thanks to increasing your brand popularity, sales, and revenue.

Article Submission Sites List 2021

S.No	Article Submission
1	hubpages.com
2	ehow.com
3	ezinearticles.com
4	articlecube.com
5	tumblr.com
6	linkedin.com
7	sites.google.com
8	livejournal.com
9	ghost.org
10	buzzle.com
11	nbcnews.com
12	selfgrowth.com
13	apsense.com
14	evernote.com
15	articlecity.com
16	biggerpockets.com
17	examiner.com.au
18	storify.com
19	brighthub.com
20	medium.com
21	sooperarticles.com
22	write.as
23	articlesfactory.com
24	wattpad.com
25	articlebiz.com
26	goarticles.info
27	buzzfeed.com
28	articlesbase.com
29	seekingalpha.com
30	livinglymedia.com
31	zimbio.com
32	qarticles.com/
33	hubpages.com
34	ehow.com
35	ezinearticles.com
36	articlecube.com
37	tumblr.com
38	linkedin.com
39	sites.google.com
40	livejournal.com
41	ghost.org
42	github.com
43	isnare.com
44	buzzle.com
45	nbcnews.com
46	selfgrowth.com
47	apsense.com
48	evernote.com
49	articlecity.com
50	myarticle.com
51	biggerpockets.com
52	examiner.com.au
53	storify.com
54	brighthub.com
55	123articleonline.com/
56	articleavenue.com/
57	simplysearch4it.com/
58	howtoadvice.com/
59	pr4-articles.com/
60	feedsfloor.com
61	letsbefamous.com/
62	articleuploads.com/
63	articlemedia.co.uk/
64	freearticleposting.com/
65	dime-co.com/
66	articlegeek.com/
67	streetarticles.com/
68	marketmyarticle.com
69	ezinepost.com/
70	articlization.com
71	uberarticles.com/
72	otherarticles.com/
73	awebcity.com/
74	upublish.info/
75	articlesnatch.com
76	threadwatch.org/
77	articlebliss.com/
78	realestateproarticles.com/
79	articlicious.com/
80	threadwatch.org
81	loudpages.com/
82	earticlesonline.com
83	facearticle.com/
84	ezinemark.com/
85	myseoarticle.com/
86	guestsposting.com/
87	webwire.com
88	Amazines.com
89	Highrankdirectory.com

Join Us On Facebook Profile Submission Sites 2021

By EIIMDigital Marketing, Off Page SEOApril 8, 2021April 8, 2021 1 Comment

PDF Submission Sites List

PDF Submission Sites List 2021

PDF submission sites List is often very useful in boosting your ranking on Google. The listed PDF submission website provides top quality backlinks & traffic to your website. I even have listed down this website so as with their Moz Rank, Page Authority, and Domain Authority. PA, DA & Moz Rank changes from time to time so you’ll visit the Bulk Domain Authority website to see current statics of the PDF submission website. This website is extremely helpful & also provide other valuable services.

PDF submission SEO may be a regular SEO Task, If done carefully this will give your website high authority & traffic. Here are few PDF submission tips to urge maximum your PDF submission

What is PDF/PPT submission in SEO?

PDF/PPT Submission in SEO is a task done to realize backlinks from this submission website. It’s an online marketing technique to urge quality inbound links and maximize your site’s visibility in major search engines. it’ll also help get referral traffic to your website.

PDF Submission Tips

Before starting PDF submission tips, I like to recommend you to stay HTML versions of your content available, and PDF files. Plus most of the tips I discussed are regular on-page SEO.

#1 Convert PDF file into Readable Text

Convert you all PDFs into text, If you’ve scanned from somewhere. you’ll use OCR (Optical Character Recognition) by Adobe Acrobat for this. It helps search engines to read your PDF files.

#2 Your PDF Submission Page Title

Make your title clickable & when people see this, don’t give your PDF an easy title. Give something better title that makes people click once they read the title. you’ll visit the title generator website for this. it’ll give you a ton of title idea for your pdf submission.

#3 Use Alt Text

If you’ve got used images & other graphics in your submission file, don’t forget to incorporate Alt Text “Alternate Text” to form a program to know about the pictures

#4 Do Not Spam

Do not spam these websites with spam pdf content just to realize backlink. you’ll submit top-quality PDF on this website reciprocally will it give tons on top quality traffic and boost in ranking

#5 Use keywords Rich Tags

Most pdf submission websites may allow inserting tags, this may offer you a chance to maximize your pdf visibility and convey some more relevant traffic o pdf submission. So always use relevant keywords tags to urge more traffic & visibility.

S.No	PDF/PPT Submission Sites	D.A	P.A
1	https://issuu.com/	94	82
2	https://www.mirrored.to/	75	41
3	https://www.free-ebooks.net	69	63
4	https://www.slideshare.net/	95	85
5	https://express.yudu.com/	0	0
6	https://www.powershow.com/	56	56
7	http://www.slideworld.com/	45	52
8	https://www.slideserve.com/	58	61
9	https://www.4shared.com/	93	77
10	http://www.authorstream.com/	80	68
11	https://www.edocr.com/	57	60
12	https://www.slideboom.com/	0	0
13	https://www.mediafire.com/	95	79
14	https://www.zippyshare.com/	92	67
15	https://www.upload.ee/	71	54
16	https://www.filedropper.com/	83	64
17	http://fast-files.com/	40	39
18	http://wikisend.com/	69	53
19	https://turbobit.net/	90	64
20	http://www.wikiupload.com/	51	54
21	http://www.datafilehost.com/	85	61
22	https://en.pdf24.org/	61	55
23	http://www.senduit.com/	0	0
24	https://www.avanset.com/	0	0
25	https://speedsmart.net/	44	38
26	https://en.calameo.com/	92	63
27	https://www.gamefront.com/	81	58
28	https://www.transferbigfiles.com/	61	58
29	http://e-library.net/	49	50
30	https://www.google.com/drive/	100	99
31	https://www.pdf-archive.com/	64	55
32	https://www.sharepresentation.com/	19	31
33	http://www.mediafire.com/	95	79
34	https://www.scribd.com/	95	79
35	https://www.box.com/	93	72
36	https://www.sendspace.com/	93	70
37	http://www.uploaded.net/	91	62
38	https://www.zoho.com/	86	70
39	https://www.emaze.com/	86	65
40	http://www.lulu.com/	85	73
41	https://www.datafilehost.com/	84	61
42	http://www.filedropper.com/	82	64
43	https://www.gamefront.com/	80	58
44	http://www.youblisher.com/	76	60
45	http://www.docstoc.com	76	58
46	https://www.mirrored.to/	75	42
47	http://www.slideboom.com/	73	63
48	https://www.transferbigfiles.com/	61	58
49	https://www.powershow.com/	56	56
50	http://www.wikiupload.com/	51	55
51	http://www.yourfilelink.com/	50	58
52	http://www.presentationpro.com/	48	51
53	http://www.zentation.com/	46	49
54	http://www.slideworld.com/	45	52
55	https://www.glasscubes.com/	40	49
56	http://www.slideonline.com/	39	46
57	http://www.fast-files.com/	39	39
58	https://www.files.com/	37	52
59	http://www.rapidshare.com.cn/	33	36

Join Us On Facebook PDF Submission Sites 2021

By EIIMDigital Marketing, Off Page SEOApril 8, 2021April 8, 2021 No comments yet

What is Black Hat SEO? | How to Protect Your Website From Negative SEO?

What is Black Hat SEO 2021? | How to Protect Your Website From Negative SEO?

What is Black Hat SEO 2021? Are you worried about negative SEO? Sometimes when you are not an aware or skilled person then negative SEO can be implemented unconsciously by a digital marketer or a website’s competitors.

Well, negative SEO is a black hat search engine optimization technique that is a bad idea not to be followed at all and this method may harm your website completely.

Rather, your competitors may do negative SEO activities on your website to lower the rank of your website in case they are chasing you.

Preventing negative SEO is necessary to sustain your keywords ranking in Google SERP.

Putting quality SEO techniques is essential but black hat SEO cannot be avoided. You have to pay attention to the dark sides of the website you are working on and we will help you regarding this. What is Black Hat SEO 2021?

What is Negative SEO Black Hat SEO 2021?

First off, you need to understand that negative SEO (so-called Black hat SEO) is not good for a website or blog.

Such techniques always affect the website and SEO badly.

Negative SEO is a process of creating spammy backlinks and duplicate content for a website to destroy its search engine performance.

You would not like to do so.

But your competitors may perform bad behaviors to keep your website stop from online growth.

Bitter truth is, you cannot catch them or complain about them. Spammers can put black hat SEO by keeping themselves hidden.

Which all kinds of activities come under the negative SEO?

You should monitor your website frequently to inspect the Following unethical techniques. These mentioned points may be executed by your competitors.

Spammers Generate backlinks using irrelevant keywords
Link Farms: – Creating thousands of backlinks using the backlink generating tools. Tools always generate low-quality links to a website entered.

Scrapers – They distribute your published content to other submission websites to place your website links. Sites that receive duplicate articles are not good in terms of ranking and performance.

Fake reviews – Your competitors may put negative reviews on social media pages like FB with zero or one-star ratings.

Click fraud – they click on your SERP listing without any reason and bounce your website within a while. It may lead you to a high bounce rate.

Modifying Robots file – Spammers put the wrong robot code into Robots.txt files after hacking your website. They might disallow your whole website or blog posts listing page.

See Also- Best Institute for Digital Marketing Course in Jaipur

Prevent the Negative SEO on Your Website?

These are some ways to recognize your website is being affected by negative SEO.

Check Your Webmaster Tool First

Google always keeps you update about website health. And Google webmaster is the one-way spot to get faster information regarding your website.

Google always wants you to know the site errors on time so that you can recover them quickly.

Rather, you can follow the robots.txt file to recognize being de-indexed as well as robots Meta tags in the website header portion.

You should understand the added codes into the robots.txt file as well as performance reports and coverage panel may help you to undergo average CTR, clicks, and impressions, etc.

Check if the website is indexed or not. Robots file is used to give the instruction to the Googlebot.

Lastly, you should enable the email notification option. In which you will be notified through email when Google will punish your website.

This notification could be sent through the message box, manual spam, and security issues segments.

In most cases, Google officially informs you to sort out your website errors instantly.

Drop Down in the Backlink Profile

Are your backlinks are being removed without notifying you?

Monitor backlinks are valuable and the most loved stuff that can provide you a list of existing backlinks right after a single click. And this SEO tool is always employed by digital marketers and SEO analysts.

By getting into the Monitor Backlinks tool, backlinks can be separated into no-follow, do-follow, robots.txt blocked, 301 and 302 redirections, 404 errors, and 500 status codes categories.

You have published a lot of quality content on other websites to get backlinks as the guest author. Suddenly you find the surprising drop down in the backlink profile.

Your backlinks are being removed no matter what the reason behind it. Connect with your publisher’s website and pitch a mail to know why they are removing the backlinks.

Always use a business email account while connecting for the guest post submission. It will ensure you are the original admin of a website. Do not use ordinary accounts like Gmail or Yahoo.

This will ensure your backlink age.

Apart from this these are some backlink finder tools and can be utilized at affordable prices.

Give them a try.

Moz Open site
Ubersuggest
Ahrefs
SEMRush

Read Also – USEFUL ONLINE TOOLS

Audit Your Website Consistently, What is Black Hat SEO 2021?

Some useful Google strings might be helpful to reach out to some hidden issues on the website without finding tools.

Just visit Google SERP and search the following operators.

site:sample.com

The above operator lets you know the indexed link attached to your domain property. Below the Google search box, you can see the number of site links.

link:sample.com

This Google operator shows the total webpage linked to your searched domain name.

If you find some changes in the results, then this is the time to inspect the reasons. Some online marketers believe in this methodology.

Do not let others copy your content and Images

Copying content is a very straightforward task for anyone. People visit the website and click the right-click and select the text press copy.

Within a few minutes, this copied text can be published on another website.

Do not let others steal your content for which you worked hard to create.

You can disable the right-click option for one webpage or the whole website.

You can follow these steps:

Use the WP content copy protection tool.
Smart SEO tool to Plagiarism Checkers.
Use Watermarks on Images.
Images Plugin for No Right Click feature

The Decrement in the Keyword Ranking

When Google updates new algorithms then you find a huge reduction in the keywords SERP ranking.

Keep tacking your keywords ranking in the search engine SERP. If you reach out to a sudden drop in the keywords for a particular webpage or the whole website then these two tasks you have to perform.

Head over to the Google search console account to check the manual action segment.

Check the new Google algorithm updates.
Also, you can opt for reliable keyword tracking tools like Ahref or Moz.

Open Google Analytics, What is Black Hat SEO 2021?

While measuring website performance, Google analytics cannot be ignored.

You can find the metrics for users, new users, sessions, page views, bounce rates, and exit rates.

Apart from this, the Google analytics dashboard lets you check the demographics and language-based results, as well as devices-based visitors, which are the essential segment in the audience segment?

Read Also – ON-PAGE SEO TECHNIQUES 2021 & SEO CHECKLIST

To check all the features, you head over the Google analytics, visit the audience and press the overview button.

Visit analytics account daily. This traffic measuring tool does not inform any security threats but keeps tracking the increasing and decreasing in the reports.

Remove Spammy Backlink Linked to your Website

You must reach out to blog Networks which are known as private blog networks and poorly implemented blogs.

Also, gather the low-quality links that are referring to your website as an external website.

Create a list in the notepad (not the word file).

Make ensure this notepad file should not contain any space between the URLs.

Because this spammy links file will be upload in the disavow webmaster tool.

Google offers a disavow tool to digital marketers to remove the spammy, low-quality bad backlinks.

Stop Link Exchanges and Wheels for the website growth. Actually, Google has stopped considering them as a ranking signal.

Also, stop doing the following actions –

Networks and Link Farms
Switch and Linkbait
Low-Quality Press Release Syndication
Link back from Directories websites
Article submission with full of backlinks

Do not forget to check your backlink profile consistently.

Examine Your Website Speed, What is Black Hat SEO 2021?

Good website speed is a strong website performance signal. You can go through develop Google speed checker tool.

Is someone sending thousands of requests on your website?

It leads you to slow server speed. Your server your website hosted on may get slow down if someone tries to open your website thousands of times from the same IP.

Note – There are a lot of tools that can be applied to open your website thousands of times without going manually.

In this case, the server cannot deliver the users’ requests and the speed of your website may increase.

The following tools may help you to monitor your server speed.

pingdom.com
bitcatcha.com
dotcom-tools.com

Do not Make Enemy Online

Negative SEO can be completed to take revenge or outrank your website.

Be friendly with your online friends who know you are running a website or working for clients.

Do not share your professional work details with anyone. As I told you above you would not catch them. There is no way to discover the people who are doing suspicious actions.

Read Also – HOW SEARCH ENGINE WORKS

By EIIMDigital Marketing, SEOMarch 4, 2021March 4, 2021 No comments yet

Importance & Benefits of Google My Business For Small Businesses 2021

In this article, we’ll discuss what Google My Business is and why it’s useful and benefits of using your Google My Business, how GMB works?

What is Google My Business (GMB)?

If you’re a business owner, there are several benefits of using your Google My Business profile to enhance your online visibility. Google My Business may be a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. to help customers find your business and to inform them of your story, you’ll verify your business and edit your business information.

Often these profiles provide the business’ hours, location, and get in touch with information. they often also include photos, reviews, and links to social media pages. you’ll even directly interact with customers via your profile by responding to questions and reviews.

Why Should Every Small Business Use Google My Business?

Did you recognize today everyone searches online for all queries? As a small business that delivers local services, your clients usually gravitate around your place of business already and perform search queries based on location. Thus, it’s important that when doing an area search, your business shows up high in search results. Indeed, what people are usually trying to find is indeed an address.

Why is it important for businesses to have a Google My Business listing?

It’s the primary thing people see.
People trust Google.
You want your business to get found!
You can build brand awareness.
You can get great referrals.

What are the benefits of Google My Business?

Here are 10 proven benefits of getting a Google My Business and as a bonus, we’ll even be showing you ways to use it to extend sales.

1. It’s Free marketing

To start promoting your business, building your brand, and establishing customer relationships—all-important goals. So who doesn’t need free marketing? There are rumors it’s going to eventually become a charge for service once Google has the majority of businesses registered. This remains to be seen. For now, it is a totally free way to attract new customers.

2. Show Up In Google’s Local 3-Pack

One of the most important benefits of your profile on Google My Business is that the prime land it can occupy in search results. GMB profiles appear within the Local “3-pack” area and in Google Maps results. so as to urge into this special club, businesses around the world are trying a variety of various SEO tricks to boost their local rankings.

3. Helps Customers Find You On The Map

Google My Business Helps Customers Find Your Physical Location. It integrates street view, knows your latitude and longitude, and uses maps to supply directions for visitors. With customers’ local GPS, everyone on the earth can now find you.

4. Displays Useful Information

Displays Useful Information about your business. for example with a vacation or provide the business’ hours, location, and get in touch with information. they often also include photos, reviews, and links to social media pages. you’ll even directly interact with customers via your profile by responding to questions and reviews.

5. Earn Trust From Customers

One of the most important hurdles they need to face is that of building enough trust to confidently make a sale. As a business owner, your job is to assist them to make that jump as easily as possible. to try to do this, one of the simplest steps you’ll take is that of helping potential customers see that your business has an actual location.

6. Increase Traffic and Sales

Another challenge local businesses face is that of maintaining a rise in quality website traffic and keeping a gentle supply of foot traffic filtering through their doors. While there’s no way to completely avoid the ups and downs throughout the year, having a Google My Business listing can greatly help boost your numbers across the board.

7. Awesome communication channel

Google My Business may be a professional communication channel. With it, you’ll promote useful information to your followers. this is accomplished through events, post offers, etc. you’ll combine this with LinkedIn, Twitter, and Facebook.

8. Provides a Free Business Website

Through GMB, you’ll create a free, customizable, mobile-friendly website with their easy-to-use builder tool. Create, edit, and publish a simple, yet professional page site that searchers can access to connect together with your business. Plus, you’ll outfit your site with a custom domain and connect it with Adwords for easy advertising integration.

9. Gain Customer Insights

Get customer insight from your GMB listing and use it to enhance your business. Google’s GMB insight focuses on how customers find your listing on Search and Maps, and what they are doing after they find it. This data includes information like:

How many views your listing had.
How and where customers find your listings.
Actions customers take on your listings.
And other interactions customers have with your GMB listing.

10. Actively respond to Reviews

Google My Business allows customers to get ratings, reviews, and pictures on your listing. consider it as a more modern and personalized version of Yelp. This is often great because happy customers can share their experiences with interested and new customers. But it’s also a platform that upset and disgruntled customers can leave bad reviews and pictures of their experience.

Join Your Free Local SEO Course- Basic Course: Leveraging local SEO

How to Create Google My Business (GMB)?

One of GMB’s best features is that it’s free! Simply click here to sign up and fill out your profile with all the needed information like contact numbers, a website, pictures, location, etc.

I found this infographic on signing up on Lousie Myer’s “Visual Social Media” to be helpful, and much more entertaining than typical written how-to steps.

Conclusion

Signing up for Google My Business is a small step into a brighter future. But at the top of the day, GMB is simply a tool until you put it to work. Remember to optimize and update your GMB listing weekly, monthly or quarterly.

Take care of your Google My Business listing and it’ll take care of you.

Learn Digital Marketing – For details of the Digital Marketing Courses in Jaipur by EIIM SEO Institute Jaipur call at 9358603878, For Course, Contents Click Here Visit EIIM Digital Marketing Institute, for career counseling at 702, 7th Floor, Balaji Tower, Near Radisson Blu, Durgapura, Tonk Road, Jaipur-302018

By EIIMDigital Marketing, SEOFebruary 20, 2021February 20, 2021 No comments yet

Top 10 Affiliate Marketing Programs & Websites List for 2021

Top 10 Affiliate Marketing Websites 2021. If you are into blogging, then knowledge of top-performing Affiliate Marketing Websites will boost up your ROI with great margins.

Actually, blogging has become common these days and the majority of the active internet users want to earn money through blogging.

In addition, more than 80% of brands use Affiliate Marketing Programs to widen their reach and sales.

Frankly speaking, earning through blogging was never that easy as it is today but you will have to put everything right if you want to earn a good income from your blog.

Majorly there are two ways to earn money from your blogging; either by selling your products or by affiliate marketing.

Not all of the bloggers have products to sell through their blog, for them, Affiliate marketing is a great option to make money. If you are new to this and are unaware of the term Affiliate marketing then worry not!

Here in this article, we will let you know about all the essentials related to Affiliate marketing and we will provide you with Affiliate marketing websites that you can use to earn money online. Top 10 Affiliate Marketing Websites 2021.

So, first thing first, what is Affiliate marketing?

Basically, it is a very simple concept where you promote other people’s products, and to do this you use affiliate networks. If people get to buy products from your marketing then you will end up earning a commission.

If you want to earn money online through your blogs but you don’t have a product to sell then you can promote products that you feel worthy of and make money as an affiliate marketer.

‘Revenue sharing’ is the concept behind Affiliate marketing where you earn a piece of profit that the company makes from the sale of that product which you have promoted.

Top 10 Affiliate Marketing Websites 2021. Affiliate marketing is actually becoming a huge industry by providing professional bloggers with an option to earn money online. Numbers of businesses are showing their interest in Affiliate marketing with the passage of time hence increasing the number of opportunities for you as a blogger to make money.

But the most obvious question that all of us will get here is where to start?

Since there are a number of affiliate platforms available on the internet, the selection of the best becomes really difficult. But worry not, here in this article we are providing you with the best affiliate websites which you can use to earn an income online.

Top Affiliate Marketing Websites List 2021

1. Amazon Affiliate Program

If you are looking for the best affiliate marketing websites then Amazon affiliate marketing is going to be among the top picks.

Amazon is one of the biggest online shopping brands and has a huge inventory of products. That being said, Amazon is a gold-mine for affiliate marketers who can find products and easily promote them and make money.

You can get up to 10% commission on sales from your promotion hence it is a great platform for bloggers to earn money. With a wide range of products available, you have got a number of options to promote.

2. ShareASale

If you are looking for the largest Affiliate networks which are reliable at the same time then Shareasale is one of the best picks for you. It is counted among the largest affiliate networks available on the internet.

ShareASale is one of the oldest affiliate networks and has been around for 19 years now. There are many products you can promote by joining ShareASale.

The platform offers both digital as well as standard payment options and you can take your payout on the 20th of every month if the balance is more than $50. There are hardly any disadvantages of this platform so it is definitely one of the best picks for you.

3. ClickBank

A platform is similar to ShareASale which has got a diverse marketplace. There are a number of merchants available on the platform hence you got plenty of options to choose from.

The commission rates depend on the merchant and can be between 1-75%. You earn a commission for every sale you generate for a merchant.

What I really like about ClickBank is that it shows stats for each merchant showing how well their products perform and whether affiliates are making money by promoting their products.

4. CJ Affiliate

If you ask any person who is into affiliate marketing then there are high chances that they will recommend you to go for CJ Affiliate as this is one of the biggest affiliate platforms available on the internet.

The network has over 3000 advertisers across various verticals. You can sign up for CJ and start promoting products easily.

The minimum payment threshold for CJ is $50 and payment can be done through a check or direct deposit.

5. JVZoo Affiliate

JVZoo is founded in 2011 JVZoo has earned lots of trust our its users. Jvzoo considered among the best affiliate marketing network because of its high efficiency.

You can easily get a Commission on your sales instantly through different modes which are other unique features of this platform you can get multiple options on this platform to start your website promotion. You can easily get Commission rates up to 50% or even higher.

I would highly recommend you to be a part of this awesome affiliate network so that you can find great products and promote them before anyone else.

6. WarriorPlus

WarriorPlus has been around since 2006 and is a decent affiliate network where you can find products to promote.

WarriorPlus has a good platform that makes it easy to find products to sell. The commission rate varies merchant to merchant.

7. Shopify Affiliate Program

The name says it all, you can’t doubt their reliability. Shopify is a reputed platform that is being used by bloggers as well as online retailers for a quite long time.

If you are into blogging then you must be aware of this platform. Shopify is a great platform for selling your products and it can be well used for affiliate marketing as well.

The payout on Shopify is great when compared to other competitors which are a perk with it.

8. VigLink Affiliate

A website specifically designed for online bloggers works efficiently for affiliate marketing.

This affiliate marketing website offers a great payout and provides online bloggers with a great opportunity to earn a good amount of money through their promotions.

With a simplified dashboard, it is easy to use a website and anyone can work upon it without any complications.

9. Rakuten Linkshare

In the affiliate marketing websites list this is surely going to be among the toppers because it is a large platform that sells almost every stuff.

You get plenty of options to promote hence the promotion process is more efficient on this platform. The reliability of this platform can’t be doubted as it is an award-winning store.

The network offers many numbers of programs in which a blogger or a developer can be interested. To start with the whole system the very first thing that a person needs to do is to apply for the products on a program.

After the application is approved the ads can be shown. The only drawback or a strict nature of the network is that a blogger needs to take approval from each program individually.

10. 2Checkout

Previously known as Avangate, 2Checkout is a fairly new affiliate network in the industry. But that doesn’t hide the fact that it’s emerging as a great platform for affiliate marketers.

It’s easy to sign up and get started with 2Checkout. You can get real-time reports to get insights into your affiliate performance.

There are currently over 22,000 software products you can promote with 2Checkout.

If you want to promote digital goods, 2Checkout is a platform that has some great software products you can sell and make money from.

Conclusion: Which Affiliate Programs Are You Joining?

That’s all the best affiliate programs that you should join as an affiliate marketer. Here’s my question to you:

Which affiliate program are you joining first?

Joining the Digital Marketing Course will help you dive deep into the world of the best Affiliate Marketing Websites List for your business. Plus, you will also learn how to use the best Affiliate Websites for optimizing your reach, leads, sales, and conversions.

By EIIMAffiliate Marketing, Digital MarketingDecember 31, 2020December 31, 2020 No comments yet

On-Page SEO Techniques 2021 & SEO Checklist

On-Page SEO Techniques 2021. In this post, I am going to share with you the importance and primary techniques of On-Page SEO 2021.

Have you worked through the basics and are now looking for SEO techniques to help you to take your site’s organic traffic to the next level as we head into 2021? When you first launch a site (or have just started to learn SEO), there’s a whole host of basics that you need to have in place.

Below are the techniques that you should be paying attention to increase your site’s organic traffic as we move into 2021. They’re not the only SEO tactics you’ll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you’ll be able to work on improving your visibility and traffic.

Importance of On-Page SEO

On Page SEO Techniques 2021. On-page SEO helps search engines analyze your website and the content connected to it so that it can identify if a searcher’s query is relevant to your site. Google is constantly updating its algorithm so that it can better understand a searcher’s intent and deliver search results that meet that user’s needs. As Google’s algorithm develops, so should your website.

13 Advanced On-Page SEO Techniques 2021

What’s 2021 going to be like for SEO professionals? Check out 13 important trends you need to know by Manjeet Madhukar SEO expert.

1. Competitor Research & Analysis

See all your competitors’ ranking pages alongside the traffic they receive, their traffic value, the top keyword each page ranks for, along with some additional stats.

See what types of content work best for your competitors.
Look at your competitors’ content optimization strategies and tactics. For example, do they publish long-form content to target a bunch of related keywords, or do they create pages that focus on a single keyphrase?
Find out how SEO traffic is distributed in your industry. Do your competitors get the most traffic from tons of long-tails or a couple of good head keywords?

Here’s a closer look at the metrics:

Organic Traffic — shows the overall amount of traffic a page receives from organic search. The table is arranged by default by this metric, so you see the page that gets the majority of traffic as the first result.
Traffic Value — the cost of the traffic received as if it was bought through the ads. The metric is calculated based on the following formula: Keyword Traffic * Keyword Cost per Click, for all the page’s ranking keywords.
Keywords — shows the total of the page’s ranking keywords.
Sites linking to the page — the number of domains that placed a backlink to the page.
Top Keyword — the keyword that brings the most traffic to the website.
Keyword Traffic — the total amount of traffic the top keyword brings to the page.

2. Keyword Research & Tools

Keyword research is the process of discovering words and phrases (aka “keywords”) that people use in search engines, like Google, Bing, and YouTube.

Keyword research impacts every other SEO task that you perform, including finding content topics, on-page SEO, and content promotion.

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Read Also – HOW SEARCH ENGINE WORKS

Keyword research provides you with specific search data that can help you answer questions like:

What are people searching for?
How many people are searching for it?
In what format do they want that information?

Before we wrap everything up, let’s look at a few popular keyword research tools that will help you do everything discussed above.

Google Keyword Planner (Free)

For its unique keyword suggestions and up-to-date CPC values.

Google Trends (Free)

For trend comparisons and researching the geography of trends.

Google Search Console (Free)

For checking the top 1,000 keywords you already rank for and how much traffic those keywords send you.

Ahrefs Webmaster Tools (Free)

For checking all the keywords you currently rank for, along with their estimated search volumes, Keyword Difficulty scores, traffic potential, and other useful SEO metrics.

3. High-Quality SEO Friendly Content

Optimizing for both search engines and users is one of the most important things you can do for your content.
However, creating SEO friendly content often requires time and efforts. But in the end, you can expect them to pay off – if you do it right.

Many people think that SEO-optimized content can’t be user-friendly. This actually happens to be a total misconception because well-optimized, high-quality content essentially improves your chances of ranking higher in search results.

Read Also – 5 TIPS TO IMPROVE GOOGLE RANKING

In order to help you get your content ranking better in search engines, check out this set of SEO rules and tips that’s I’ve collected in this article.

1. Carry out a keyword research
2. Structure your content
3. Write catchy titles
4. Write SEO friendly URLs
5. Use small paragraphs
6. Optimize the meta description
7. Optimize images
8. Add links that make sense
9. Use the optimal content length
10. Optimize your content for mobile
11. Update your content regularly
13. Include schema markup

4. Optimize Page Titles & Meta Descriptions

Page titles and meta descriptions are essential for search engines to ascertain what your website is offering for the indexing of the pages.

Consider adding unique, short, and descriptive titles for each page of the website.

Add keywords, numbers, power words, and avoid the domain name in the title.

Meta descriptions, on the other hand, are the 200-word introduction that uniquely summarises each page.

Make sure to add target keywords in these descriptions to make them relevant.

5. Have Short and Descriptive URLs

Which URL do you prefer?

yoursite.com/blog/archive/10/22/2018/this-the-seo-strategy-I-use-lol/page/1
yoursite.com/seo-strategy
yoursite.com/?p=345

I certainly hope you picked #2.

Note: On WordPress to change the default Permalink structure go to Settings > Permalinks. Then select “Post Name” as your permalink.

6. Take Advantage of the H1, H2, H3 Hierarchy

As we mentioned in tip #3, headers will help you win featured snippets.

Here’s a quick run-through of each Heading tag’s purpose:

H1 should be reserved exclusively for the title of your post. It is important that you check that your website structure (or WordPress theme) respects this. Please take a second to check that NOW.
You can use H2 tags for subheadings if you are writing a “6 steps” guide for instance. You can sprinkle your keyword in one or two H2 subheadings for an added SEO boost.
And finally H3, H4 for any additional sub-steps that your guide has. Tip: on WordPress, you can highlight some text then press Ctrl + Alt Option + 3 for an H3 tag for instance.

Don’t forget to include an intro and a conclusion to tie it all together. But more importantly…

7. Internal Links

Search engine crawlers tend to follow each link mentioned on a webpage.

Adding internal links to the other pages of your website will help search engines discover each of them and determine which webpages are more valuable by checking the higher number of these internal links leading to them.

Linking different pages within your site also is a smart tactic that enables users to spend more time and raises the number of pages per visit on your website by visiting the various links.

8. Make Your Post Exciting with Images

Not everyone learns purely by reading. When you write content, target also the auditory and visual learners.

Not only will this get you more readers but will also increase the time on site, a very important metric for Google when it comes to deciding if your site is worth showing on the SERPs.

Don’t forget about the alt-text

Alt-text helps crawlers understand what the images are all about. Make sure you include some keywords when naming your images.

9. Use Structured Data Markup

Popularly known as schema markup structured data markup is a type of code added to a site’s HTML that allows search engines to understand the meaning of the data on your webpages.

That makes it easier for the search engine to crawl, organize, and display your content.

The top query answers, news, etc. that you see after a Google search for Net Neutrality Vote, for instance, is the result of structured data markup.

It immediately ranks your website to the number one spot on SERP.

10. Optimize Content for Voice Search

With over 60% of smartphone users relying on voice search for their search queries regularly, no doubt this technology is quickly becoming the new normal.

Did you know, over 20% of voice search queries get triggered using a combination of just 25 keywords?

The prime difference between text search and voice search is that while the former searches usually have shorter keywords, the latter spins around long-tailed keywords and localized searches.

11. Page Loading Speed

Google always prioritizing user experience above all else, the time is taken for a website to load has quickly become a crucial deciding factor for ranking and visibility.

47% of consumers expect a web page to load within 2 seconds, while 40% usually bounce off a website that takes more than 3 seconds of load time.

Read Also – COMMON MISCONCEPTIONS ABOUT CONTENT MARKETING AND SEO

It is no wonder that Google has added speed as one of the recognized ranking factors.

Plan to optimize the elements on your webpages to reduce this time further.

12. Mobile-Friendliness

Why should your website design be responsive or mobile-friendly?

57% of internet users refuse to recommend a poorly designed website that lacks mobile-responsiveness.

With 52.2% of all website traffic generated on mobile, a responsive website design, i.e. one which functions efficiently well on any device should be a part of your SEO strategy.

13. Create Backlinks to Your Optimized Article

Even though backlinks are not technically considered part of On-Site Optimization, I wanted to include them here because they are super important.

A lot of guides about the perfect SEO post always seem to omit the fact that you need to create backlinks for that specific page/post.

When you analyze the top results for any given keyword you will notice that the top results will generally have a strong backlink profile.

On-Page SEO Checklist 2021

Below is my compiled checklist to make it easier to imbibe on-page SEO.

Boost your keywords (targeted and LSI) placement by adding them in the title, permalink, ALT tag, body copy, and headings.
Enhance image size, use multimedia, and review page load speed before publishing.
Add meta description below 158 characters and external links to relevant sites.
Create FAQ sections wherever necessary to boost the ranking of the webpage.
Provide the ‘Related Posts’ section to reduce bounce rates and social media buttons to enable sharing.
Conduct research on long-tailed keywords and ideal content length before writing.
Add actionable CTA.

Conclusion

I hope that with the tips and techniques above, you are now well-armed to dive into reviving your on-page SEO strategy.

Understand which of these would work efficiently for your business goals and then spend time making them come alive.

If you are at a beginning stage or are a start-up make sure to avoid common SEO mistakes.

By EIIMDigital Marketing, SEODecember 29, 2020December 29, 2020 No comments yet

How Search Engine works

How SEO works

How SEO works: Imagine a search engine like being a big marketplace, and the internet user who uses the search engine is like the guy walking into the marketplace and looking for what he wants. However, display ads are like door-to-door salespeople knocking at different doors to try to sell something. The buyers are not interested, and they did not welcome the salesman.

Buyer intent is clearly expressed in search engines compared to any other digital medium. That’s why SEO and SEM are one of the most essential components of digital marketing.

Marketer’s Approach: You want high rankings but getting to the top in Search Engines is not about trying to trick the search engines. You get good rankings by building a quality site and good user experience, not by using tricks. Focus on quality and the rankings will follow. It works the same way in business: If you focus on the money you’ll probably make less money. But if you focus on creating a great customer experience then the money will follow.

Your motivation – you want high rankings.

You want high rankings so that visitors will come to your site, subscribe to your newsletter, buy your products, and hire you as their coach. But search engines control your rankings! So, in order to get high rankings, you need to do the things that search engines consider important. You need to appeal to the search engine motivation.

Search engine motivation – to have lots of people use the search engine.

Search engines such as Google and Yahoo want a lot of people to utilize their services so search engines can make money. So, they need searchers. But, in order to attract searchers, they need to appeal to the searchers’ motivation.

Searchers’ motivation – relevant results, fast.

Searchers are on a quest for something when they go to a search engine – information, product, fun, whatever. They want answers fast too. Waiting even five extra seconds for a page to load will result in people giving up, and moving on.

So what does this tell us?

That in order for you to get high rankings, you need to create a website that appeals to the motivation of searchers. That is, a website that provides highly relevant, and quality results, and can do it quickly.

And that’s the rule of thumb: In order to get high rankings, you need to do things that help people get relevant and quality results fast.

Search Engines Approach: Google has the lion’s share of the search engine market. Google wants to list the best sites first, because if Google returns bad sites then people will start using Yahoo or Bing instead. Ideally, Google would want to review each and every page on the internet manually and rank them on the search engine result pages, for every keyword, based on the quality and relevancy.

But the internet is too large, and there are hundreds of millions of pages. So they have built an algorithm that automates this process. The algorithm checks each page for quality and relevancy and then ranks it accordingly. The algorithm is the core of the search engine. For Google’s algorithm to decide which pages are useful and which pages are not, they need signals. What signals? Quality and Relevancy signals!

Quality: If you are searching for “top 10 laptops” and if there are 50 websites who have written articles about top laptops in the market, you would want the highest quality result to appear on the top. You might not want to read lower quality articles.

Relevancy: If you are searching for “top 10 laptops” and if the search engine shows results for “top 10 mobile phones”, the result will not be useful for you even if the page about the top 10 mobile phones is of superb quality. It is not relevant to you and hence not useful to you.

Who sends those signals? Your website users and you, the website owner

Website User Signals – Search engines track user behavior on a site to try to find out the quality and the relevance of the website and the pages inside it.

Off-Page SEO- The page is considered an authority about its topic/ Getting links to your pages from other sites, especially from pages similar in content / If a user finds an article useful and relevant, he will share it on social media.(Social Signals) / He may link to the article from his blog or a discussion forum. (Backlinks) / Giving Reviews or writing something about your websites.
Visit your website through links- Click on your Ads/links as SEM, Display ads, SMO, SMM, Blogs etc.
Good CTR- Ratio between Impression and Clicks
Low bounce rate- Visitor doesn’t hit the back button on the browser after clicking on your link in SERP
Page loading speed- Visitor doesn’t close the tab as the site load fast.
UXD- Visitor spends a lot of time on your website as it provides a good user experience
Pageviews- Visitor spends lot of time visiting several pages of the website as there is good & useful content.
Time spent on-site- Visitor spends a lot of time on the page reading the article.
Navigational Search- It happens when there is good physical branding of your website/product.

Webmaster Signals (On-Page SEO and using Webmaster tools)

Google also wants signals from webmasters (website owners) about the type of content that is available on our websites. These signals are predominantly relevant signals than quality signals. Because every webmaster would claim that their content is of the best quality!

Webmaster Signals: (See On-Page SEO Notes)

Notes- Search Engine checks itself

The page is relevant to the terms being searched for
The page has been around for a while
The page is part of a site with lots of information
The page isn’t filled with a cheap list of keywords

So, What Search Engines Are Looking For

Content: Websites with good content, easy-to-access content, and large amounts of content get higher search rankings than websites with less, poor or hard-to-find content.
Popularity: Websites with lots of links to it are more valuable than a similar website with fewer links to it. And links from relevant websites that also have high rankings results in more popularity.
Accessibility: Websites that are easy for people to get to, load up fast, and are easy-to-use are better than ones that are inaccessible, slow, and confusing.
Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available?
User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a low bounce rate?

What Search Engines Are NOT Looking For

Keyword Stuffing: Overuse of keywords on your pages.
Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.
Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find the content they’re looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it’s 80 percent or higher and you have content on your website, something is wrong.
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By EIIMBlog, Digital Marketing, SEOOctober 14, 2020November 3, 2020 No comments yet