10 ways to promote your business online that won’t cost you a penny!
Marketing Idea #1-Optimize your website! SEO your company website!!
Clearly, optimization of your site for relevant keywords is an important aspect of marketing your business online. However, the one thing to keep in mind is that if your business is new — less than two years old — and you’ve built very little authority or content, you’re going to have a hard time ranking at the top of Google’s SERPs for any keyword that’s marginally competitive.
The focus is to build excellent content, but also ensure that you optimize your site’s On-Page and Off-Page SEO. Simultaneously, you have to pay attention to things like your site’s speed, mobile usability, Meta descriptions, link profile, reading level, citing of sources, content quality, and insightfulness and so on. This is more likened to a marathon than a sprint, so don’t get discouraged in the short term if you don’t see enormous results.
Marketing Idea #2 – List Your Products In Business Directories
Buyers search for vendors in popular business directories. If you sell B2B products, add a free listing on India Mart, Trade India and Indian Yellow Pages. These are popular business to business directories.
If you sell directly to customers, list free on Just Dial, Ask Me and Get It. These services offer mobile apps and attract huge traffic. You can list services as well on these sites for free.
Marketing Idea #3 – Local Business Listing! List On Google My Business!!
Google is making result in navigational and transactional search and now displays results that are tailored for your location. For example, if you search for a Dominos, it will show you the one in your city with a map. So, it has almost become mandatory for a business to get listed on Google Local.
Google has made it easy to add & manage your location on map. You can also manage your Google Plus profile from the same place. Just head over to Google My Business and claim your listing. If you don’t have a physical shop, you can even add your office location and give details about your business.
Marketing Idea #4- Embrace Social Media
To start with, you should create profiles on Facebook, Twitter and LinkedIn. This will not only help you get more customers but you can engage them and get quality feedback from them about your products or services. Twitter & Facebook page alone amounts for 20% of our total traffic. Frequency of your posts is the key here. Posting regularly, will gain popularity and loyal subscribers who can convert to your customers at a later stage. You can share your business updates or news related to your industry. Best way is to follow the influencers in your industry and keep a watch on their activity. Ideally you should post twice a week on Facebook and 3-4 times a day on Twitter. Post photos and videos with relevant hash tags on facebook, Pinterest, Flickr, Tumblr and Instagram. Use the power of social media wisely and accurately.
Marketing Idea #5 – Exhibit Your Product on YouTube
Today every one of us knows the fact that over 4 billion videos are played on YouTube daily. This number is growing every passing day. Thus, it makes a whole lot of sense to upload a video about your product or service right away! Best part is, this video will appear in search results as well giving your product more visibility. Now the question rises how will you going to start? First decide what you are going to create. For products, a short 2 minute demo will work great and in case of service, you can record a testimonial by a client and upload it. YouTube offers nice tools to edit the uploaded video. For example, you can add narration or music, trim video and do much more.
Remember to use product name or related keywords in the title and description of the video. Once you have uploaded multiple videos, you can create a channel. If you came up with interesting video that can go viral, eventually, you’ll reach a vast amount of people. Again, you have to focus on adding value without much concern for generating profit.
Marketing Idea #6 Create a blog and post high-quality content regularly.
Significantly, the most important way you can promote your business online is to build a blog where you can post and share high-quality content that adds an exceeding high amount of value on a regular basis. This is definitely a very long-term strategy, and it won’t pay off overnight, but every entrepreneur needs to understand the importance of embracing this online marketing method.
Marketing Idea #7 Press releases
Press releases to communicate important company news or events. Press releases aren’t going to get you immediate media coverage. While some media professionals will use outlets such as Help a Reporter, or even scour press release sites such as PR Web, you’re likely not going to get any type of instant news coverage by putting out a press release. However, a press release that’s well-written and has a healthy link profile can assist you marginally with SEO, but it can also allow you to communicate important company news or events that you can then use to actively pursue media outlets with through the proper PR channels.
Marketing Idea #8
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing course in Jaipur can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Marketing Idea #9 Use hubspot! generate leads! close deals!
HubSpot provides a full bank of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together. With the use of HubSpot’s marketing, one can grow like a company twice its size while connecting like a real human being.
Marketing Idea #10 Google search console (webmasters tool)
Google Search Console is a free of cost web service by Google for webmasters. It provides webmasters to check indexing status and optimize visibility of their websites. It has tools that let webmasters:
First,Submit and check a sitemap.
- Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.
- Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally.
- List internal and external pages that link to the site.
- Make a list of links which Googlebot had difficulty crawling.
- Fix a preferred domainthat determines how the site URL is displayed in SERPs.
- Get a Highlight to Google Search elements of structured data which are used to enrich search hit entries
- Reduce Sitelinks for certain search results.
- Google notifications for manual penalties will going to be received.
- Provide access to an API to add, change and delete listings and list crawl errors.
- Rich Cards a new section added, for better mobile user experience.
There can be more than just 8 free ways of promoting your business. All you have to do is to think out of the box and be creative. Some of the tactics mentioned above will yield results instantly and some of them might take it weeks of months before you start seeing results.
If you don’t have big bucks to spend on marketing, you have to invest your time to promote your business. I’ve seen lot of businesses that succeeded with ZERO marketing budget.
Think big and Create big!!.