Importance & Benefits of Google My Business For Small Businesses 2021
In this article, we’ll discuss what Google My Business is and why it’s useful and benefits of using your Google My Business, how GMB works?
What is Google My Business (GMB)?
If you’re a business owner, there are several benefits of using your Google My Business profile to enhance your online visibility. Google My Business may be a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. to help customers find your business and to inform them of your story, you’ll verify your business and edit your business information.
Often these profiles provide the business’ hours, location, and get in touch with information. they often also include photos, reviews, and links to social media pages. you’ll even directly interact with customers via your profile by responding to questions and reviews.
Why Should Every Small Business Use Google My Business?
Did you recognize today everyone searches online for all queries? As a small business that delivers local services, your clients usually gravitate around your place of business already and perform search queries based on location. Thus, it’s important that when doing an area search, your business shows up high in search results. Indeed, what people are usually trying to find is indeed an address.
Why is it important for businesses to have a Google My Business listing?
- It’s the primary thing people see.
- People trust Google.
- You want your business to get found!
- You can build brand awareness.
- You can get great referrals.
What are the benefits of Google My Business?
Here are 10 proven benefits of getting a Google My Business and as a bonus, we’ll even be showing you ways to use it to extend sales.
1. It’s Free marketing
To start promoting your business, building your brand, and establishing customer relationships—all-important goals. So who doesn’t need free marketing? There are rumors it’s going to eventually become a charge for service once Google has the majority of businesses registered. This remains to be seen. For now, it is a totally free way to attract new customers.
2. Show Up In Google’s Local 3-Pack
One of the most important benefits of your profile on Google My Business is that the prime land it can occupy in search results. GMB profiles appear within the Local “3-pack” area and in Google Maps results. so as to urge into this special club, businesses around the world are trying a variety of various SEO tricks to boost their local rankings.
3. Helps Customers Find You On The Map
Google My Business Helps Customers Find Your Physical Location. It integrates street view, knows your latitude and longitude, and uses maps to supply directions for visitors. With customers’ local GPS, everyone on the earth can now find you.
4. Displays Useful Information
Displays Useful Information about your business. for example with a vacation or provide the business’ hours, location, and get in touch with information. they often also include photos, reviews, and links to social media pages. you’ll even directly interact with customers via your profile by responding to questions and reviews.
5. Earn Trust From Customers
One of the most important hurdles they need to face is that of building enough trust to confidently make a sale. As a business owner, your job is to assist them to make that jump as easily as possible. to try to do this, one of the simplest steps you’ll take is that of helping potential customers see that your business has an actual location.
6. Increase Traffic and Sales
Another challenge local businesses face is that of maintaining a rise in quality website traffic and keeping a gentle supply of foot traffic filtering through their doors. While there’s no way to completely avoid the ups and downs throughout the year, having a Google My Business listing can greatly help boost your numbers across the board.
7. Awesome communication channel
Google My Business may be a professional communication channel. With it, you’ll promote useful information to your followers. this is accomplished through events, post offers, etc. you’ll combine this with LinkedIn, Twitter, and Facebook.
8. Provides a Free Business Website
Through GMB, you’ll create a free, customizable, mobile-friendly website with their easy-to-use builder tool. Create, edit, and publish a simple, yet professional page site that searchers can access to connect together with your business. Plus, you’ll outfit your site with a custom domain and connect it with Adwords for easy advertising integration.
9. Gain Customer Insights
Get customer insight from your GMB listing and use it to enhance your business. Google’s GMB insight focuses on how customers find your listing on Search and Maps, and what they are doing after they find it. This data includes information like:
- How many views your listing had.
- How and where customers find your listings.
- Actions customers take on your listings.
- And other interactions customers have with your GMB listing.
10. Actively respond to Reviews
Google My Business allows customers to get ratings, reviews, and pictures on your listing. consider it as a more modern and personalized version of Yelp. This is often great because happy customers can share their experiences with interested and new customers. But it’s also a platform that upset and disgruntled customers can leave bad reviews and pictures of their experience.
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How to Create Google My Business (GMB)?
One of GMB’s best features is that it’s free! Simply click here to sign up and fill out your profile with all the needed information like contact numbers, a website, pictures, location, etc.
I found this infographic on signing up on Lousie Myer’s “Visual Social Media” to be helpful, and much more entertaining than typical written how-to steps.
Signing up for Google My Business is a small step into a brighter future. But at the top of the day, GMB is simply a tool until you put it to work. Remember to optimize and update your GMB listing weekly, monthly or quarterly.
Take care of your Google My Business listing and it’ll take care of you.
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