Top 5 Digital Marketing trends in 2019
Trends change every year and that’s how we evolve, grow and prosper. The world is going digital today, there’s a reason why you don’t text anymore but video call; why you don’t type anymore but dictate and your Smartphone’s virtual assistant writes it down for you.
Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms, which is why it’s critical for marketers to keep up-to-date with the latest developments in the social media space.
Take a look and discover the hottest trends you should know about as you strategy for 2019.
- Video Marketing
Nothing on social media is as eye-catching as good video content. Whether you’re marketing on YouTube, Facebook, Instagram, Twitter, or Snapchat, it looks like social video engagement stats are going to be through the roof in 2018.
You will be surprised to know that advertisement views on a live video have a 113 per cent year-on-year growth. To be precise, you should go Live the next time you think of digital marketing.
- Social media influencers
While you might still be the one who thinks social media influencer marketing is expensive, it has a Return on Investment (ROI) of 11 times more than that of traditional digital marketing. It is going to be the trendsetter in 2018 when 71 per cent of the people make their purchases based on social media referrals and, more importantly, 94 per cent of marketers will tell you that influencer marketing has positive results.
Chatbots have been around for years, but they’ve seen big-time AI improvements recently. More and more brands are working on using chatboats for customer support and perfecting their chatbots marketing strategy.
Right now, chatbots are mostly used for customer service—61% of consumer-chatbots interactions are centered around customer service-related questions. The future of bots is looking bright, too, with an estimated 85% of customer interactions managed by chatbots by 2020.
Stories capture the best moments from a day and most vanish after a set period of time.
First Instagram created Instagram Stories, and now YouTube has released a stories format of their own called “Reels”. Each offers unique features and presentation, but they all follow the same concept.
2018 is sure to be a big year for stories, with even WhatsApp and Facebook joining the fray. It’s time to think about stories as a key part of your social marketing strategy.
- Enhanced Graphics
Images are perfect if you want to make an impact on people digitally and they make quite a difference as Netizens retain 65 per cent of the information when served in the form of visual content. Moreover, visualized content will also see a hike and dominate 2018 because 74 per cent of the marketers already use it in their social media marketing.