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What is off page SEO

What is off page SEO

Many a times its come to our mind what is off page seo. Read this page to have a clear idea about off page and its components.

What is Off-Page SEO ?

“Off-Page SEO” refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results. On-page SEO happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.


Preparing a Site/Page for Link Building

Links are still very important to Google. In fact, it’s almost impossible for Google to determine the value of any web page if there are no links pointing to it — no matter how useful, fresh, or in-depth the page content might be.

1). Community Creation in Social Networking Sites (SMO and SMM) –Connects with your friends, share things with each other, and promote your website to build an online reputation. Have active business page. Promote your latest news and views in your social media and ask/invite others to like and share.

2). Blogging submission and Blog bookmarking

3). Forum Postings- Create a forum/online discussion board of your own or Join  pre-existing forums

4). Search Engine Submission/Webmaster Tools

5). Directory Submission- Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc.

6). Social BookmarkingDo some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc.

6). Link Exchange-Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, Beware of Black-Hats while doing exchanges.

7). Link Baiting-Suppose you have copied/published another website’s news or content in your blog/website. Don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you.

8). Cross-Linking-Link to internal pages within your site wherever necessary (this is commonly termed Internal Linking). The best known example of successful internal linking is Wikipedia.

9). Photo Sharing-Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, in photo sharing websites as Flickr, Picasa, Photo Bucket, Picli

10). Video Promotions-Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

11). Business Reviews-Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder

12). Local Listings & Yellow Pages-Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc. 

13). Article Submission and Article bookmarking-Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc.

14). Press Release Promotion-If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap. It will help your site to publish in Google News.

15). Classifieds Submission-Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc. 

16). Social Shopping Network-If you own an e-commerce website, easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.

17). Answers and Blog Commenting-Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don’t spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.) 

18). Document Sharing-Share your web documents like brochures, & slides in GoogleDocs, Slide Share, etc.

20). Profile Linking.

21). Citation

22) PPC Ad Campaign (Adwords)-When none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.

23) Widget / Gadget Development-Develop some interactive and innovative widget/gadget applications (such as an online poll or game widgets) for your website and publish them on your blog/website or in other popular social networking sites like Facebook. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits

Note: Always keep in mind that you have to be very careful while implementing these strategies. You should not spam or overdo it. Otherwise, you can see adverse effects.

24.) What SEO Tactics to Avoid:

– Spammy Backlinks: Delete inbound links from low-quality websites and link farms.

– Exact Match Anchor Text: If your website is “,” do not use “Kansas City Painting” multiple times as the anchor text link.

– Optimized Anchor Text: Do not use the same anchor over and over. Try to use different anchor texts for every link and include naked URLs as anchor text links as well. It is also smart to use generic anchor text like “here” and “website” in order to avoid over-optimization.

– Paid Links: Overly sponsored links that are on Google’s radar are now punished.

– Irrelevant Links: A KC painting company would not want a link on a pet food site linking back to them, as this makes no sense and triggers a red flag.



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